Product Details

This curl-enhancing serum, infused with Jojoba, Coconut, and Pequi oils, transforms dry, brittle curls into ultra-hydrated, defined, and glossy strands. Its lightweight, non-oily formula delivers essential moisture to the hair shaft, taming frizz and enhancing curl definition without weighing hair down. Hydrolyzed rice protein strengthens strands, reducing breakage, while the nutrient-rich oils nourish and smooth for a vibrant, healthy look. Ideal for all curly and coily hair types, this serum is safe for color-treated hair and provides long-lasting hydration and shine for bouncy, manageable curls.

Key Benefits

• Deeply hydrates curls for a soft, bouncy texture
• Tames frizz and enhances curl definition without greasiness
• Strengthens hair with hydrolyzed rice protein to reduce breakage
• Delivers glossy, healthy-looking shine to all curl types
• Safe for color-treated and chemically processed hair
• Vegan, cruelty-free, and free from sulfates and parabens

Suitable For

• Curly, coily, and textured hair types
• Color-treated or chemically processed curls
• Dry, frizzy, or brittle hair needing intense hydration

Directions For Use

1. Apply the curl-enhancing serum to wet hair after shampooing and conditioning.

2. Dispense a small amount and work through hair section by section, from mid-lengths to ends.

3. Use fingers or a wide-tooth comb to distribute evenly for defined curls.

4. Air-dry or style with a diffuser to enhance curl shape and shine.

Pro Tips

• Scrunch curls upward after application to boost definition and bounce.
• Pair with Color WOW Curl Conditioner for a complete curl-care routine.
• Apply a small amount to dry curls to refresh and tame frizz between washes.

Ingredients

Water/Aqua, Behentrimonium Methosulfate, Cetearyl Alcohol, Cocos Nucifera (Coconut) Oil, Peg-40/Ppg-8 Methylaminopropyl/Hydroxypropyl Dimethicone Copolymer, Glycerin, Simmondsia Chinensis (Jojoba) Seed Oil, Caryocar Brasiliense (Pequi) Fruit Oil, Propylene Glycol Dicaprylate/Dicaprate, Hydrolyzed Rice Protein, Polyquaternium-37, Dipropylene Glycol, Phenoxyethanol, C10-40 Isoalkylamidopropylethyldimonium Ethosulfate, Ppg-26-Buteth-26, Quaternium-33, Ceteareth-20, Caprylyl Glycol, Peg-40 Hydrogenated Castor Oil, Ppg-1 Trideceth-6, Fragrance/Parfum, Tocopherol, Benzyl Alcohol, Potassium Sorbate, Sodium Benzoate.

*We make every effort to keep our ingredient lists accurate and up to date. However, formulations may be improved or adjusted over time, and slight variations can occur between regions due to local regulations. For the most accurate information, always refer to the ingredient list printed on your product packaging.

Frequently Asked Questions

Q. How does this curl-enhancing serum benefit curly hair?

A. It hydrates and defines curls with Jojoba, Coconut, and Pequi oils, reducing frizz and adding glossy shine without greasiness.

Q. Is this curl-enhancing serum safe for color-treated hair?

A. Yes, it’s gentle and preserves color vibrancy, making it ideal for color-treated curls.

Q. Can this curl-enhancing serum be used with other Color WOW products?

A. Yes, it pairs well with Color WOW Curl Conditioner for hydration or Pop & Lock for extra shine.

Q. Will this curl-enhancing serum weigh down curls?

A. No, its lightweight formula hydrates and defines without heaviness or residue.

Q. How often should I use this curl-enhancing serum?

A. Use after every wash for defined, hydrated curls or as needed to refresh dry curls.

Q. Is this curl-enhancing serum suitable for coily hair?

A. Yes, it enhances definition and moisture for coily and curly textures without disrupting patterns.

Q. Can this curl-enhancing serum be used on dry hair?

A. Yes, apply sparingly to dry curls to tame frizz and boost shine between washes.