KÉRASTASE SIMPLIFIED:

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Whether you’re brand new and curious about starting your Kérastase journey, or already a long-time devotee looking for a quick refresher, this guide is for you. Kérastase is loved around the world for turning everyday routines into luxury rituals - but with so many ranges, it can be tricky to know where to begin. Here, we’ve simplified everything so you can confidently choose the right products for your hair, whatever stage of the journey you’re on.

💡Can’t wait to choose? Skip ahead to the guide.

Kérastase was born in Paris in 1964 with a vision to make haircare as indulgent and effective as skincare. From the beginning, it combined cutting-edge science with a touch of French luxury, offering personalised rituals that transformed haircare into a beauty experience. Today, it’s a salon icon recognised worldwide for creating that unmistakable glossy, healthy look.

Kérastase products sound très fancy, but here’s the quick cheat sheet:

• Bain → literally “bath” → in Kérastase, this means your shampoo, the first step of cleansing.
• Fondant → “melting” → a lightweight conditioner that melts into your hair for daily softness.
• Masque → “mask” → a richer, intensive treatment you use weekly for deep repair or hydration.
• Huile → “oil” → nourishing hair oils that add shine, tame frizz and protect.
• Sérum → “serum” → concentrated leave-in treatments, often for scalp or overnight repair.

So, for example, Bain Satin simply means “silky shampoo” - luxurious, but easy to guess. (And if you’ve never known any French before, voilà - here’s your little French language lesson!)

The secret behind Kérastase is advanced haircare science - but let’s break it down:

• Proteins and amino acids act like the building blocks that patch up broken areas in your hair fibre.

• Hyaluronic acid is like a tall glass of water for thirsty strands.

• Oils and ceramides are your hair’s bodyguards - sealing the cuticle so moisture stays in and frizz stays out.

• Acids (like lactic or tartaric) help keep your colour fresh and your hair fibre strong.

💡 Think of it this way: your hair is like a house. Kérastase repairs the foundation (inside the hair), paints and protects the outside walls (your cuticle), and makes sure the roof doesn’t leak (that’s your scalp). The result? A home your hair can feel proud of!

The Kérastase philosophy is all about layering. One product works well, but a full routine works magic:

1. Cleanse (Bain) - prep and purify your hair.
2. Treat (Fondant or Masque) - nourish and repair with conditioners or masks.
3. Care (Leave-in products) - detangle, smooth, and maintain between washes (think creams, sprays, or curl definers).

4. Protect (Serum or Oil) - seal the fibre, fight frizz, defend against heat and add lasting shine.

Just like skincare, consistency is key. When you give your hair the full treatment, you don’t just see results - you feel the luxury every time you wash and style.

💡 To make it even easier, our Kérastase Bundles are already packed and ready for you - everything you need for a complete routine. Explore the most loved Kérastase bundle picks here.

Now that the French names aren’t a mystery anymore, it’s time to find your match. Kérastase has a collection for every hair type and concern, and at Vivo Online Store you’ll find them all in one place.

Below, we’ve put together a simple guide so you can discover the range that speaks to your hair’s needs - and start your journey to that luxurious, salon-fresh look (simply click on the little arrow to expand the info):

Psst! Did you know you don’t have to stick to just one Kérastase range? Hair often has more than one need - maybe it’s coloured and dry, or blonde and damaged - and mixing products across ranges still delivers gorgeous results.

And if you’re brand new to Kérastase, our curated bundles are the best way to feel the full Kérastase magic. They give you a ready-made routine that works together seamlessly, so you can experience the luxury from the very first wash.

Both conditioners (Fondants) and masks (Masques) deserve a place in your routine. A Fondant is your daily moisturiser - lightweight, smoothing, and perfect for detangling. A Masque is your weekly treatment - richer, creamier, and designed to repair or deeply hydrate. Skincare lovers will get it: the Fondant is your day cream, the Masque is your Sunday facial.

If you want true transformation, don’t skip the serum. Serums deliver concentrated active ingredients directly to the scalp or hair fibre, protecting, repairing, and boosting results. They’re that final, luxurious step that makes all the difference.

Kérastase Hero Serums to know:

• Nutritive 8H Magic Night Serum - hydrates and softens dry hair while you sleep. Clinically proven: +98% stronger hair after one night of use.
  
  

• Genesis Anti-Breakage Fortifying Hair Serum - reduces hair fall and strengthens roots. Proven to reduce hair fall by up to 84% when used with the Genesis routine.
  
  

• Blond Absolu Cicanuit Night Hair Serum - neutralises brassiness and repairs blonde hair overnight. Up to +55% stronger hair after one application.
  
  

• Première Repairing Anti-Frizz Filler Serum - restores inner bonds and strength in over-processed hair. Proven: up to 99% stronger hair when used with Première routine.
  
  

• Symbiose Intensive Anti-Dandruff Night Serum - works overnight to rebalance the scalp and reduce flakes. Clinically proven to remove visible dandruff in 7 days.
  
  

Think of serums as the final layer in your haircare wardrobe - like a silk blouse that completes the outfit. Without it, the look is unfinished; with it, everything feels elevated.

SHOP ALL KÉRASTASE SERUMS HERE ->

Love your Kérastase but want to tread a little lighter on the planet? Many of the most-loved shampoos now come in generous 500ml bottles as well as eco-friendly refill pouches. Each pouch uses up to 82% less plastic compared to buying two bottles, and they’re designed to top up your reusable Kérastase aluminium bottle.

At Vivo Online Store, you can also shop smart with our duo bundles - pairing a 500ml shampoo with its matching refill pouch. That way, you get more of the product you love, while reducing plastic waste and saving in the long run. It’s the same luxurious formula, the same salon-worthy results - just with a smarter, more sustainable twist.

And there you have it - a simple guide to help you cut through the French names, the science and the choices. We hope it’s now easier to spot your perfect Kérastase match and feel confident in your routine.

Ready to take the next step? Shop the full Kérastase collection now at Vivo Online Store!