Product Details

Pureology Strength Cure Blonde Purple Shampoo:

This deep purple shampoo features a blue-based formula to tone down yellows and oranges in blonde and lightened hair. Infused with plant-based Keravis protein to strengthen strands and antioxidant Astaxanthin to help repair damage, it also contains Bright Purple Orchid for natural violet toning and softness. Finished with a bespoke aroma of fruity pear, soft rose and sandalwood.

Key Benefits

• Neutralises brassiness for cooler blonde tones
• Fortifies and repairs damaged, lightened hair
• Strengthens strands and prevents future breakage
• Protects colour with Antifade Complex®
• Boosts shine and leaves hair soft

Suitable For

• Blonde and lightened hair
• Brass-prone tones
• Colour-treated hair

Directions For Use

1. Apply a dime-sized amount to wet hair at the scalp.

2. Emulsify into a rich lather, working from roots to ends.

3. Rinse thoroughly; for extra toning or repeat washing leave on longer.

4. For optimal results, follow with Strength Cure Blonde Purple Conditioner and Miracle Filler Treatment.

Pro Tips

• Leave on up to 3 minutes for deeper toning.
• Pair with the matching conditioner to lock in moisture.
• Use once or twice weekly to maintain brightness.

Ingredients

Aqua / Water / Eau, Coco-betaine, Disodium Laureth Sulfosuccinate, Sodium Cocoyl Isethionate, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Glycol Distearate, Sodium Chloride, Decyl Glucoside, Polyquaternium-10, Sodium Hydroxide, Parfum / Fragrance, Amodimethicone, Ppg-5-ceteth-20, Citric Acid, Peg-55 Propylene Glycol Oleate, Propylene Glycol, Carbomer, Ci 60730 / Acid Violet 43, Acrylates/beheneth-25 Methacrylate Copolymer, Camelina Sativa Seed Oil, Butylene Glycol, Benzoic Acid, Tocopherol, Olea Europaea Fruit Oil / Olive Fruit Oil, Trideceth-6, Glycerin, Helianthus Annuus Seed Extract / Sunflower Seed Extract, Salicylic Acid, Magnesium Nitrate, Hydrolyzed Vegetable Protein Pg-propyl Silanetriol, Arginine, 2-oleamido-1,3-octadecanediol, Cetrimonium Chloride, Poly(Linseed Oil), Benzophenone-4, Sodium Benzoate, Phenoxyethanol, Orchis Mascula Extract, Methylchloroisothiazolinone, Haematococcus Pluvialis Extract, Magnesium Chloride, Methylisothiazolinone, Caprylic/capric Triglyceride, Potassium Sorbate.

*We make every effort to keep our ingredient lists accurate and up to date. However, formulations may be improved or adjusted over time, and slight variations can occur between regions due to local regulations. For the most accurate information, always refer to the ingredient list printed on your product packaging.

Frequently Asked Questions

Q. How often should I use Pureology Strength Cure Blonde Purple Shampoo?

A. We recommend using this shampoo once or twice a week to keep brassiness at bay without over-drying your hair.

Q. Will the purple formula stain my hair?

A. No. The purple pigments tone out during rinsing and won't leave a purple tint if used as directed.

Q. Can I use this on grey or silver hair?

A. Yes. It neutralises unwanted yellow tones in blonde, silver or grey hair for a cooler, brighter result.

Q. Is this shampoo safe for colour-treated hair?

A. Absolutely. It's ZeroSulfate®, 100% vegan and part of our Antifade Complex® system to protect and extend your colour.

Q. Can I follow with other products in the Strength Cure range?

A. Yes, for best results use it with the Strength Cure Blonde Purple Conditioner and Miracle Filler Treatment to maximise repair and tone.