Product Details

Pureology Pure Volume Shampoo:

This lightweight shampoo uses Wheat Protein to lift and clarify fine hair, removing buildup without weighing it down. Eucalyptus Leaf Extract invigorates the scalp, while a Wild Rose, Grapefruit and Cedarwood aroma delivers a refreshing sensory experience. ZeroSulfate, 100% vegan and formulated with Antifade Complex® for lasting colour protection.

Key Benefits

• Lifts roots for enhanced volume
• Clarifies and removes scalp buildup
• Lightweight formula that doesn't weigh hair down
• Infused with Wheat Protein and Eucalyptus Leaf Extract
• ZeroSulfate, 100% vegan with patented Antifade Complex®

Suitable For

• Fine, limp hair needing volume
• Colour-treated or highlighted hair
• Those seeking a lightweight, sulphate-free cleanse

Directions For Use

1. Apply a dime-sized amount to wet hair at the roots.

2. Massage with fingertips to create a rich lather, working through mid-lengths to ends.

3. Rinse thoroughly.

4. Repeat if needed for deeper cleanse and maximise volume.

Pro Tips

• For best results, follow with Pureology Pure Volume Conditioner.
• Finish styling with Style + Protect Instant Levitation Mist for added lift.
• Massage scalp gently to boost circulation and enhance volume.

Ingredients

Aqua / Water / Eau, Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Sodium Chloride, Glycol Distearate, Ppg-5-ceteth-20, Sodium Polystyrene Sulfonate, Decyl Glucoside, Parfum / Fragrance, Citric Acid, Sodium Hydroxide, Sodium Benzoate, Carbomer, Peg-55 Propylene Glycol Oleate, Propylene Glycol, Coco-betaine, Peg-150 Pentaerythrityl Tetrastearate, Salicylic Acid, Peg-6 Caprylic/capric Glycerides, Glycerin, Butylene Glycol, Benzoic Acid, Tocopherol, Hydroxypropyltrimonium Hydrolyzed Wheat Protein, Helianthus Annuus Seed Extract / Sunflower Seed Extract, Hydrolyzed Vegetable Protein Pg-propyl Silanetriol, Limonene, Benzophenone-4, Citronellol, Eucalyptus Globulus Leaf Extract, Phenoxyethanol, Ci 17200 / Red 33, Potassium Sorbate.

*We make every effort to keep our ingredient lists accurate and up to date. However, formulations may be improved or adjusted over time, and slight variations can occur between regions due to local regulations. For the most accurate information, always refer to the ingredient list printed on your product packaging.

Frequently Asked Questions

Q. Is Pureology Pure Volume Shampoo suitable for colour-treated hair?

A. Yes, it's formulated with the patented Antifade Complex® to protect and preserve colour vibrancy while adding volume.

Q. Can I use Pureology Pure Volume Shampoo daily?

A. Yes, its gentle ZeroSulfate, vegan formula is safe for daily use and won't strip hair of natural oils.

Q. Will Pure Volume Shampoo weigh down my fine hair?

A. No, the lightweight formula lifts roots without residue, providing volume and movement for fine hair.

Q. Can I follow with other Pureology products?

A. For optimal results, pair with Pure Volume Conditioner and Style + Protect Instant Levitation Mist to maximise lift and shine.

Q. Does this shampoo include harsh sulphates?

A. No, it is ZeroSulfate and uses gentle cleansers to clarify without drying or damaging hair.

Q. What fragrance notes are in Pureology Pure Volume Shampoo?

A. It features a unique blend of Wild Rose, citrusy Grapefruit and warm Cedarwood for an uplifting aromatherapy experience.