Product Details

Paul Mitchell Platinum Blonde Shampoo is a violet-tinted, color-safe shampoo designed to cool brassy tones in blonde, highlighted, gray, or white hair. Its vegan, paraben-free, and gluten-free formula gently cleanses while neutralizing warmth to maintain vibrant, icy tones. Infused with conditioning extracts, it hydrates, smooths, and intensifies shine, leaving hair soft, manageable, and radiant.

Ideal for natural blondes or color-treated hair, this shampoo eliminates yellow or gold tones, enhancing cool, bright shades. Its refreshing cucumber melon scent, with soft violet and water flower notes, creates a luxurious, spa-like experience. Perfect for weekly use, it protects against color fading and environmental stressors, delivering salon-quality results at home.

Pair with Paul Mitchell Platinum Blonde Conditioner for a complete system that enhances toning, hydration, and shine for stunning blonde hair.

Key Benefits

• Neutralizes brassy tones for cool, vibrant blonde or gray hair
• Gently cleanses and hydrates with conditioning extracts
• Boosts shine and smooths the cuticle for a polished look
• Protects color-treated hair from fading and environmental stress
• Vegan, paraben-free, and gluten-free formula
• Features a refreshing cucumber melon and violet scent

Suitable For

• Natural blonde, highlighted, gray, or white hair
• Color-treated hair prone to brassiness or yellow tones
• All hair textures needing gentle cleansing and toning
• Weekly use to maintain cool, icy blonde shades

Directions For Use

1. Wet hair thoroughly with warm water to prepare for cleansing.

2. Apply a small amount of Paul Mitchell Platinum Blonde Shampoo and massage into a lather.

3. Leave on for 1-3 minutes to allow toning, then rinse with cool water.

4. Follow with Paul Mitchell Platinum Blonde Conditioner for enhanced hydration and toning.

Pro Tips

• Leave on for up to 5 minutes for stronger toning to combat stubborn brassiness.
• Use 1-2 times weekly to maintain cool tones without over-toning.
• Pair with Paul Mitchell Platinum Blonde Toning Spray for touch-ups between washes.

Ingredients

Ingredients not provided.

*We make every effort to keep our ingredient lists accurate and up to date. However, formulations may be improved or adjusted over time, and slight variations can occur between regions due to local regulations. For the most accurate information, always refer to the ingredient list printed on your product packaging.

Frequently Asked Questions

Q. Is Paul Mitchell Platinum Blonde Shampoo safe for color-treated hair?

A. Yes, it’s color-safe and formulated to preserve the vibrancy of blonde and highlighted hair while neutralizing brassiness.

Q. How often should I use Paul Mitchell Platinum Blonde Shampoo?

A. Use 1-2 times weekly to cool brassy tones and maintain hydration, or as needed for toning.

Q. Can Paul Mitchell Platinum Blonde Shampoo help with yellow tones?

A. Absolutely, its violet-tinted formula neutralizes yellow and gold tones, keeping blonde and gray hair cool and vibrant.

Q. Does Paul Mitchell Platinum Blonde Shampoo work with other Platinum Blonde products?

A. Yes, it pairs perfectly with Platinum Blonde Conditioner and Toning Spray for a complete toning and hydrating system.

Q. Can Paul Mitchell Platinum Blonde Shampoo be used on non-blonde hair?

A. It’s optimized for blonde, gray, or highlighted hair but can benefit darker hair with highlights to cool warmth.

Q. Will Paul Mitchell Platinum Blonde Shampoo dry out my hair?

A. No, its conditioning extracts hydrate and smooth hair, ensuring softness and shine without dryness.

Q. What is the scent of Paul Mitchell Platinum Blonde Shampoo?

A. It features a refreshing cucumber melon scent with soft violet and water flower notes for a luxurious wash.