Product Details

L'Oreal SERIE EXPERT Chroma Creme Purple Shampoo:

This purple pigment shampoo gently cleanses and neutralises unwanted brassy and yellow tones in blonde, highlighted or grey hair. Enriched with nourishing polyphenols and açaí berry extract, it defends against environmental stressors while preserving moisture and brightness.

L'Oreal SERIE EXPERT Blondifier Conditioner:

A hydrating conditioner formulated to detangle, soften and enhance shine in blonde and highlighted hair. Its antioxidant-rich formula with açaí polyphenols smoothes cuticles, reduces frizz and maintains silkiness without weighing hair down.

L'Oreal SERIE EXPERT Blondifier Masque:

A deep-conditioning masque designed to repair and strengthen blonde hair fibre. This rich treatment penetrates to nourish, boost radiance and improve hair resilience, leaving locks suppler, more manageable and free from dullness.

Key Benefits

• Neutralises brassy and yellow tones for cooler blonde
• Intense hydration to prevent dryness and breakage
• Enhances hair radiance and shine
• Antioxidant protection from environmental stressors
• Improves hair strength and manageability

Suitable For

• Natural or colour-treated blonde hair
• Highlighted or balayaged styles
• Grey or platinum shades prone to brassiness

Directions For Use

1. Apply the Chroma Creme Purple Shampoo to wet hair, lather and rinse thoroughly.

2. Distribute the Blondifier Conditioner through mid-lengths to ends, leave for 1-2 minutes and rinse.

3. Once or twice a week, replace conditioner with the Blondifier Masque: apply on damp hair, leave for 5-10 minutes, then rinse.

4. Towel-dry and style as desired.

Pro Tips

• Use cool water to seal the hair cuticle and enhance shine.
• For maximum toning effect, leave the purple shampoo on for an extra 1-2 minutes.
• Pair with a heat-protectant spray before styling for added protection.

Ingredients

Ingredients not provided.

*We make every effort to keep our ingredient lists accurate and up to date. However, formulations may be improved or adjusted over time, and slight variations can occur between regions due to local regulations. For the most accurate information, always refer to the ingredient list printed on your product packaging.

Frequently Asked Questions

Q. How often should I use the L'Oreal SERIE EXPERT Blondifier Trio Bundle?

A. For best results, use the purple shampoo twice a week, the conditioner as often as you shampoo and the masque once or twice weekly to maintain tone and nourishment.

Q. Can I use the Blondifier Trio Bundle on colour-treated blonde hair?

A. Yes, the bundle is safe for colour-treated and highlighted blonde hair, providing toning, hydration and protection without stripping or fading your colour.

Q. Will the Chroma Creme Purple Shampoo darken my blonde hair?

A. No, the purple pigments neutralise unwanted yellow tones without depositing colour, ensuring a brighter, cooler blonde rather than darkening it.

Q. Can I use the conditioner and masque together?

A. For daily care, use the conditioner after shampooing. Replace it with the masque once or twice weekly for deeper repair, rather than layering both at the same time.

Q. Is the Blondifier Trio Bundle compatible with other SERIE EXPERT products?

A. Absolutely. You can combine these products with other SERIE EXPERT treatments or styling formulas to address additional hair concerns like dryness or heat damage.