Product Details

L'Oréal Professionnel Serie Expert Blondifier Gloss Shampoo is a professional resurfacing and illuminating shampoo specially created for all shades of blonde hair – natural, highlighted or balayage. Enriched with açai berry extract rich in polyphenols, this gentle yet powerful formula nourishes the hair fibre, smooths damaged areas and magnifies natural brilliance for a stunning, salon-fresh glow.

Blonde hair instantly appears brighter, more radiant and healthier-looking, with enhanced tonal reflection and a silky-soft feel. Perfect as step one in the Blondifier routine, it works in harmony with the Blondifier Conditioner and Mask for ultimate shine and condition.

Key Benefits

• Boosts multidimensional shine and radiance in blonde hair
• Enriched with açai berry polyphenols to nourish and resurface
• Smooths damaged areas and restores softness and suppleness
• Gently cleanses without stripping colour or natural oils
• Enhances tonal reflection for brighter, healthier-looking blondes
• Part of the professional three-step Blondifier system
• Bottle made from 100% recycled plastic

Suitable For

• All blonde hair – natural, highlighted, balayage or bleached
• Dull, lack-lustre or brassy-toned blondes needing a radiance boost
• Damaged or sensitised blonde hair requiring gentle cleansing and smoothing
• Clients who want salon-level shine at home

Directions For Use

1. Wet hair thoroughly with warm water.

2. Apply L'Oréal Professionnel Serie Expert Blondifier Gloss Shampoo evenly to the scalp and massage gently.

3. Work through the lengths and ends, then rinse thoroughly.

4. Repeat if desired, then follow with Blondifier Conditioner or Mask for amplified shine.

Pro Tips

• For maximum shine, finish with cool water to seal the cuticle.
• Pair with Blondifier Conditioner daily and the Blondifier Mask weekly for the ultimate illuminating routine.

Ingredients

AQUA / WATER / EAU, SODIUM LAURETH SULFATE, COCO-BETAINE, SODIUM CHLORIDE, LAURETH-5 CARBOXYLIC ACID, COCAMIDE MIPA, AMODIMETHICONE, SODIUM BENZOATE, SODIUM HYDROXIDE, CITRIC ACID, HEXYLENE GLYCOL, POLYQUATERNIUM-7, PEG-55 PROPYLENE GLYCOL OLEATE, PROPYLENE GLYCOL, PEG-60 HYDROGENATED CASTOR OIL, SALICYLIC ACID, TOCOPHERYL ACETATE, PANTHENOL, LINALOOL, 2-OLEAMIDO-1,3-OCTADECANEDIOL, MAGNESIUM SULFATE, BENZYL ALCOHOL, EUTERPE OLERACEA FRUIT EXTRACT, MALTODEXTRIN, CI 19140 / YELLOW 5, CI 14700 / RED 4, PARFUM / FRAGRANCE (F.I.L. C228812/1).

*We make every effort to keep our ingredient lists accurate and up to date. However, formulations may be improved or adjusted over time, and slight variations can occur between regions due to local regulations. For the most accurate information, always refer to the ingredient list printed on your product packaging.

*We make every effort to keep our ingredient lists accurate and up to date. However, formulations may be improved or adjusted over time, and slight variations can occur between regions due to local regulations. For the most accurate information, always refer to the ingredient list printed on your product packaging.

Frequently Asked Questions

Q. Is L'Oréal Professionnel Serie Expert Blondifier Gloss Shampoo only for blonde hair?

A. Yes – it is specifically formulated to enhance the shine and multidimensional tones of blonde hair (natural, highlighted or bleached).

Q. Will Blondifier Gloss Shampoo tone or neutralise brassiness?

A. No, this is an illuminating gloss shampoo.

Q. Can I use L'Oréal Blondifier Gloss Shampoo every day?

A. Absolutely – its gentle formula is perfect for daily use on blonde hair.

Q. Does Blondifier Gloss Shampoo contain sulphates?

A. It contains sodium laureth sulfate for effective yet gentle cleansing.

Q. What is the best way to use the full Blondifier range?

A. Cleanse with Blondifier Gloss Shampoo, condition with Blondifier Conditioner, treat weekly with Blondifier Mask.

Q. Is the Blondifier Gloss bottle eco-friendly?

A. Yes – made from 100% recycled plastic, and the Serie Expert factory has been carbon-neutral since 2015.

Q. Will L'Oréal Blondifier Gloss Shampoo make my blonde hair brighter?

A. Yes – the açai polyphenols enhance natural reflection and give blondes a beautiful illuminated glow.