Product Details

Joico Color Balance Purple Shampoo:

Enjoy the balancing act of ingredients that instantly neutralise brassy yellow and warm tones in blonde and grey hair, while strengthening, protecting and enhancing shine. Featuring SmartRelease Technology - Joico's unique liposome delivery system continuously releases Rosehip Oil, Arginine and Keratin to repair, strengthen and guard hair from daily styling damage.

Key Benefits

• Instantly neutralises brassy yellow and orange tones
• Provides long-lasting toning through up to 12 washes
• Strengthens hair for improved resilience
• Boosts shine and smoothness
• Controls static and prevents frizz

Suitable For

• Blonde and grey hair
• Colour-treated hair
• Hair prone to brassiness

Directions For Use

1. Apply to wet hair and work into a gentle lather.

2. Leave on for 3-5 minutes depending on desired toning intensity.

3. Rinse thoroughly with warm water.

4. Use 2-3 times per week, alternating with regular shampoo.

Pro Tips

• Combine with Joico Color Balance Purple Conditioner for enhanced toning and hydration.
• Adjust leave time based on hair porosity and level of brassiness.
• Rinse with cool water to seal the cuticle and boost shine.

Ingredients

Water/Aqua/Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Cocamide MEA, Ammonium Laureth Sulfate, Glycol Stearate, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Arginine HCl, Phosphatidylcholine, Rosa Canina Fruit Oil, Camellia Sinensis Leaf Extract, Panthenol, Polyamide-2, Ethylhexyl Methoxycinnamate, Ethylhexyl Salicylate, Sodium Chloride, PEG-7 Glyceryl Cocoate, Disodium EDTA, Citric Acid, Guar Hydroxypropyltrimonium Chloride, Cetrimonium Chloride, PPG-12-Buteth-16, Amodimethicone, C11-15 Pareth-7, Laureth-9, Glycerin, Trideceth-12, Butylene Glycol, Sodium Hydroxide, Phenoxyethanol, Sodium Benzoate, Sorbic Acid, Salicylic Acid, Benzyl Alcohol, Limonene, Linalool, Amyl Cinnamal, Fragrance/Parfum, Ext. Violet 2 (CI 60730), Red 33 (CI 17200).

*We make every effort to keep our ingredient lists accurate and up to date. However, formulations may be improved or adjusted over time, and slight variations can occur between regions due to local regulations. For the most accurate information, always refer to the ingredient list printed on your product packaging.

Frequently Asked Questions

Q. How often should I use Joico Color Balance Purple Shampoo to maintain cool blonde tones?

A. Use 2-3 times per week, alternating with your regular shampoo, to neutralise brassiness without over-toning.

Q. Can I use this shampoo on grey or silver hair?

A. Yes, this formula is ideal for both blonde and silvery grey hair to eliminate yellow and warm tones.

Q. Will Joico Color Balance Purple Shampoo dry out my hair?

A. No, its conditioning ingredients like Rosehip Oil and Keratin help nourish and protect hair during toning.

Q. Should I follow with a conditioner after using this shampoo?

A. For best results, follow with Joico Color Balance Purple Conditioner to enhance toning and hydration.

Q. Is this shampoo safe for colour-treated hair?

A. Absolutely, it's formulated to preserve your hair colour while gently cleansing and toning.

Q. Can I use other Joico Color Balance products with this shampoo?

A. Yes, it's fully compatible with other products in the Joico Color Balance range for a complete hair care regimen.