Product Details

Joico Blonde Life Violet Shampoo:

Featuring SmartRelease Technology, this sulfate-free violet shampoo continuously releases Rosehip Oil, Arginine and Keratin to repair, strengthen and protect lightened hair, instantly neutralising yellow tones for brilliantly cool, icy blondes.

Key Benefits

• Neutralises brassy yellow tones for cool, icy blondes
• Repairs, strengthens and protects hair with SmartRelease Technology
• Sulfate-free formula gently cleanses without stripping moisture
• Adds brilliant shine and enhances colour vibrancy
• Certified PETA Global Animal Testing-Free

Suitable For

• Colour-treated and highlighted blonde hair
• Hair prone to brassy or yellow tones
• Sensitive scalp (sulfate-free formula)

Directions For Use

1. Apply to wet hair and massage into a rich lather, focusing on brassy areas.

2. Leave in for 1-3 minutes, adjusting time based on toning needs.

3. Rinse thoroughly until water runs clear.

4. Follow with Joico Blonde Life Violet Conditioner for optimal results.

Pro Tips

• Use 2-3 times per week to maintain cool blonde tones
• Pair with Joico Blonde Life Violet Conditioner for enhanced hydration
• Adjust leave-in time for desired toning intensity

Ingredients

Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Lauroamphoacetate, Lauryl Glucoside, Disodium Laureth Sulfosuccinate, Glycol Distearate, Betaine, Phenoxyethanol, Calophyllum Inophyllum Seed Oil, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Cocos Nucifera (Coconut) Oil, Arginine Hcl, Rosa Canina Fruit Oil, Gardenia Taitensis Flower Extract, Arginine, Sodium Lauryl Sulfoacetate, Dimethicone Propyl Pg-Betaine, Phosphatidylcholine, Guar Hydroxypropyltrimonium Chloride, Isostearamide Mipa, Polyquaternium-47, Citric Acid, Polyquaternium-7, Peg-120 Methyl Glucose Dioleate, Dimethicone Peg-8 Meadowfoamate, Tetrasodium Glutamate Diacetate, Peg-4 Laurate, Quaternium-80, Methyl Gluceth-10, Methoxy Peg/Ppg-7/3 Aminopropyl Dimethicone, Glyceryl Laurate, Iodopropynyl Butylcarbamate, Sodium Benzoate, Benzoic Acid, Dehydroacetic Acid, Methylchloroisothiazolinone, Methylisothiazolinone, Sodium Hydroxide, Butylphenyl Methylpropional, Limonene, Geraniol, Fragrance/Parfum, Ext. Violet 2 (Ci 60730), Red 33 (Ci 17200).

*We make every effort to keep our ingredient lists accurate and up to date. However, formulations may be improved or adjusted over time, and slight variations can occur between regions due to local regulations. For the most accurate information, always refer to the ingredient list printed on your product packaging.

Frequently Asked Questions

Q. How often should I use Joico Blonde Life Violet Shampoo?

A. For best results, use 2-3 times per week or as needed to maintain cool, brassy-free blonde tones.

Q. Is Joico Blonde Life Violet Shampoo safe for colour-treated hair?

A. Yes, it's specifically formulated for colour-treated and highlighted blonde hair to neutralise unwanted tones without stripping colour.

Q. Can I use this shampoo on dark or non-blonde hair?

A. While safe for all hair types, the violet pigments are designed for blonde or lightened hair and may leave a slight hue on darker shades.

Q. Will Joico Blonde Life Violet Shampoo dry out my hair?

A. No, its gentle, sulfate-free formula cleanses without over-drying, while nourishing ingredients help maintain moisture and shine.

Q. Can I use it with other products from the Joico Blonde Life range?

A. Absolutely. For optimal toning and hydration, follow with Joico Blonde Life Violet Conditioner and incorporate other Blonde Life treatments.