Product Details

DE LORENZO Novafusion Plum is a specialized shampoo formulated to enhance vibrant violet-red tones in colored or natural hair, delivering rich, radiant color. Crafted with a sulfate-free cleansing system derived from coconut fatty acids and paraben-free preservatives, it gently cleanses while preserving color integrity. Infused with Australian Kakadu Plum and Birch extracts to nourish and intensify color depth, and organic Rooibos extract for UV protection, this shampoo ensures long-lasting vibrancy and shine.

Ideal for those seeking bold violet-red hues, this Australian-made, cruelty-free shampoo protects against fading and environmental damage, leaving hair glossy, healthy-looking, and manageable for all hair types.

Key Benefits

• Enhances vibrant violet-red tones in colored or natural hair
• Gently cleanses with sulfate-free coconut-derived system
• Nourishes with Kakadu Plum and Birch extracts
• Protects against UV damage with organic Rooibos extract
• Boosts shine and maintains color vibrancy
• Cruelty-free, paraben-free, and sulfate-free

Suitable For

• Violet-red toned colored or natural hair
• Color-treated or chemically processed hair
• All hair types needing gentle cleansing and color enhancement
• Weekly use for vibrant, violet-red styles

Directions For Use

1. Wet hair thoroughly with lukewarm water.

2. Apply a small amount of DE LORENZO Novafusion Plum to scalp and hair.

3. Massage gently to create a lather and leave on for 1-5 minutes for desired intensity.

4. Rinse thoroughly with cool water and follow with DE LORENZO Novafusion Conditioner.

Pro Tips

• Leave on for up to 7 minutes for deeper violet-red tones, monitoring to avoid over-deposit.
• Pair with DE LORENZO Novafusion Conditioner for enhanced color protection and hydration.
• Use weekly, alternating with a neutral shampoo to maintain vibrant tones.

Ingredients

Ingredients not provided.

*We make every effort to keep our ingredient lists accurate and up to date. However, formulations may be improved or adjusted over time, and slight variations can occur between regions due to local regulations. For the most accurate information, always refer to the ingredient list printed on your product packaging.

Frequently Asked Questions

Q. Can DE LORENZO Novafusion Plum be used on all hair types?

A. Yes, it’s suitable for all hair types, especially those with violet-red toned colored or natural hair.

Q. Is DE LORENZO Novafusion Plum safe for color-treated hair?

A. Yes, its sulfate-free formula protects color vibrancy and enhances violet-red tones.

Q. How often should I use DE LORENZO Novafusion Plum?

A. Use weekly to maintain vibrant violet-red tones, alternating with a gentle shampoo.

Q. Does DE LORENZO Novafusion Plum provide UV protection?

A. Yes, organic Rooibos extract shields hair from UV rays to prevent fading.

Q. How does DE LORENZO Novafusion Plum work with other DE LORENZO products?

A. It pairs well with DE LORENZO Novafusion Conditioner or Instant Rejuven8 The Ends for added nourishment.

Q. Can DE LORENZO Novafusion Plum be used on lighter hair?

A. It’s designed for darker hair but can gently cleanse lighter shades with minimal color deposit.

Q. Will DE LORENZO Novafusion Plum dry out my hair?

A. No, its coconut-derived system hydrates while cleansing, leaving hair soft and vibrant.