Product Details

Color WOW Color Security Shampoo is a sulfate-free, professional-grade cleanser designed for all hair types, with a focus on color-treated, thinning hair, and extensions. Unlike traditional shampoos that can dull color or contribute to hair loss, this smart formula uses translucent, non-color-corrupting agents to maintain vibrant, glossy hair. It gently removes impurities without stripping moisture, leaving hair clean, fresh, and healthy.

Free from sulfates, silicones, oils, and parabens, this shampoo prevents brassy tones and ensures long-lasting color clarity. Infused with hydrolyzed keratin and wheat protein, it strengthens hair and supports thickness, while being gentle enough to prevent extension slippage. Ideal for daily use, it delivers a high-gloss finish and promotes scalp health for fuller, more vibrant hair.

Key Benefits

• Gently cleanses without stripping color or natural oils
• Protects color vibrancy and prevents brassiness
• Strengthens hair to support thickness and reduce breakage
• Safe for extensions, preventing slippage and damage
• Sulfate-free, silicone-free, paraben-free, and vegan
• Promotes a healthy scalp and glossy, manageable hair

Suitable For

• All hair types, including color-treated and chemically processed hair
• Thinning hair needing gentle cleansing and volume support
• Hair extensions requiring safe, non-stripping care

Directions For Use

1. Wet hair thoroughly with warm water.

2. Apply a coin-sized amount of Color WOW Color Security Shampoo and massage into a rich lather.

3. Rinse thoroughly to remove all product and impurities.

4. Follow with Color WOW Color Security Conditioner and style as desired.

Pro Tips

• For best results, use with Color WOW Color Security Conditioner to lock in hydration and color protection.
• Apply a small amount to avoid over-lathering, especially for fine or thinning hair.
• Pair with Color WOW Raise the Root Thicken + Lift Spray for added volume on thinning hair.

Ingredients

Aqua/Water, Sodium Methyl 2-Sulfolaurate, Cocoamidopropyl Hydroxysultaine, Sodium Cocoyl Isethionate, Sodium Lauryl Sulfoacetate, Sodium Lauroamphoacetate, Glycerin, Polysorbate 20, Disodium 2-Sulfolaurate, Fragrance/Parfum, Sodium Cocoyl Glycinate, Sodium Pca, Peg-150 Distearate, Propylene Glycol, Ppg-2 Hydroxyethyl Cocamide, Sodium Phytate, Citric Acid, Hydrolyzed Wheat Starch, Hydrolyzed Wheat Protein, Hydrolyzed Keratin, Benzyl Alcohol, Polyquaternium-22, Potassium Benzoate, Sodium Benzoate, Tocopheryl Acetate, Phenoxyethanol, Potassium Sorbate, Linalool.

*We make every effort to keep our ingredient lists accurate and up to date. However, formulations may be improved or adjusted over time, and slight variations can occur between regions due to local regulations. For the most accurate information, always refer to the ingredient list printed on your product packaging.

Frequently Asked Questions

Q. Is Color WOW Color Security Shampoo safe for daily use?

A. Yes, its gentle, sulfate-free formula is safe for daily use without stripping color or moisture.

Q. Can Color WOW Color Security Shampoo be used on non-colored hair?

A. Absolutely, it’s ideal for all hair types, providing gentle cleansing and scalp health benefits.

Q. Does Color WOW Color Security Shampoo help with thinning hair?

A. Yes, it strengthens hair with hydrolyzed keratin and wheat protein, supporting thickness and reducing breakage.

Q. Is Color WOW Color Security Shampoo safe for hair extensions?

A. Yes, its gentle formula prevents extension slippage and maintains their integrity.

Q. How does Color WOW Color Security Shampoo differ from other shampoos?

A. It avoids sulfates, silicones, and oils that dull color or cause buildup, ensuring vibrant, healthy hair.

Q. Can I pair Color WOW Color Security Shampoo with other Color WOW products?

A. Yes, it works best with Color WOW Color Security Conditioner and styling products like Dream Coat for enhanced shine and protection.

Q. Does Color WOW Color Security Shampoo prevent brassy tones?

A. Yes, its translucent formula helps maintain color clarity and prevents brassiness, especially when paired with Color WOW Color Control Purple Mousse.