Product Details

Joico Blonde Life Brightening Masque:

Natural, exotic oils paired with fortifying hair-healing ingredients nourish and enhance shine in pale, double-processed or high-lifted blonde hair. Featuring SmartRelease Technology - a unique liposome delivery system continuously releasing Rosehip Oil, Arginine and Keratin to repair, strengthen and protect hair from daily styling stressors while neutralising chlorine and trace minerals for bright, detoxified locks.

Key Benefits

• Instantly hydrates bleached, double-processed or high-lifted blonde hair
• Adds softness and shine
• Keeps hair polished and bright
• Neutralises chlorine and removes trace minerals to detox hair
• Certified PETA Global Animal Testing-Free

Suitable For

• Bleached, highlighted or high-lifted blonde hair
• Hair prone to brassiness or yellowing
• Dull or lacklustre blonde tones

Directions For Use

1. Apply a generous amount of masque to damp, freshly shampooed blonde hair.

2. Distribute evenly from mid-lengths to ends, combing through for full coverage.

3. Leave on for 3-5 minutes to allow active ingredients to penetrate.

4. Rinse thoroughly and use 1-2 times weekly to maintain brightness.

Pro Tips

• For enhanced toning, follow with Joico Blonde Life Violet Shampoo and Purple Conditioner.
• Apply a warm towel during processing to boost absorption.
• Use a wide-tooth comb to distribute masque evenly and detangle.

Ingredients

Water/Aqua/Eau, Cetearyl Alcohol, Cetyl Alcohol, Behentrimonium Chloride, Dimethicone, Steareth-2, Divinyldimethicone/Dimethicone Copolymer, Dipropylene Glycol, Cocos Nucifera (Coconut) Oil, Phenoxyethanol, Sorbitol, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Calophyllum Inophyllum Seed Oil, Arginine HCl, Rosa Canina Fruit Oil, Gardenia Taitensis Flower Extract, Quaternium-91, Diisopropyl Sebacate, Dimethiconol, Silicone Quaternium-18, Bisamino PEG/PPG-41/3 Aminoethyl PG-Propyl Dimethicone, PPG-3 Benzyl Ether Myristate, Guar Hydroxypropyltrimonium Chloride, PEG-4 Laurate, Phosphatidylcholine, Trideceth-6, Deceth-7, Lecithin, Tetrasodium Glutamate Diacetate, C12-13 Pareth-23, C12-13 Pareth-3, Cocamidopropyl Betaine, Citric Acid, Isopropyl Alcohol, Iodopropynyl Butylcarbamate, Limonene, Geraniol, Fragrance/Parfum.

*We make every effort to keep our ingredient lists accurate and up to date. However, formulations may be improved or adjusted over time, and slight variations can occur between regions due to local regulations. For the most accurate information, always refer to the ingredient list printed on your product packaging.

Frequently Asked Questions

Q. How often should I use Joico Blonde Life Brightening Masque for the best results?

A. Use 1-2 times weekly on damp, cleansed hair to maintain optimal brightness and hydration without over-treating.

Q. Can I leave Joico Blonde Life Brightening Masque on my hair for longer than 5 minutes?

A. Leaving it on longer may cause slight purple toning. We recommend following the 3-5 minute guideline for balanced neutralisation.

Q. Is this masque safe to use on colour-treated or fragile blonde hair?

A. Yes. It's formulated to neutralise yellow tones and nourish chemically processed hair without stripping colour.

Q. Can I combine Joico Blonde Life Brightening Masque with other products in the Blonde Life range?

A. Absolutely. For optimal toning, use alongside Joico Blonde Life Violet Shampoo and Purple Conditioner.

Q. Will Joico Blonde Life Brightening Masque weigh down fine blonde hair?

A. No. This lightweight masque absorbs quickly, delivering hydration and illuminating shine without heaviness.

Q. Is Joico Blonde Life Brightening Masque cruelty-free and sulphate-free?

A. Yes. This masque is certified PETA Global Animal Testing-Free and contains no sulphates, parabens or harsh chemicals.