Product Details

12 Reasons Purple Shampoo is expertly formulated to banish unwanted yellow and brassy tones from blonde, grey, and highlighted hair, restoring vibrant, cool-toned results. This nourishing shampoo cleanses gently while delivering intense hydration and rich nourishment, leaving hair softer, shinier, and more manageable. Designed to protect color-treated hair, it smooths frizz, detangles, and repairs dry or damaged strands without weighing hair down.

Infused with a blend of natural extracts, this sulfate- and paraben-free formula ensures a gentle cleanse that preserves hair health and enhances color longevity. Proudly vegan-friendly and cruelty-free, 12 Reasons Purple Shampoo is crafted in Australia to nurture and revitalize hair, making it ideal for daily or weekly use to maintain salon-fresh vibrancy.

Key Benefits

• Neutralizes yellow and brassy tones for vibrant, cool-toned hair
• Deeply hydrates and nourishes for softer, smoother strands
• Protects and extends the life of color-treated hair
• Reduces frizz and enhances manageability without weight
• Gently cleanses while removing product buildup
• Vegan, cruelty-free, and free from sulfates and parabens

Suitable For

• Blonde, grey, and highlighted hair prone to brassiness
• Color-treated or chemically processed hair
• Dry, damaged, or frizz-prone hair needing nourishment
• Those seeking a gentle, sulfate-free cleansing solution

Directions For Use

1. Apply 12 Reasons Purple Shampoo to wet hair, focusing on areas with brassy tones.

2. Massage gently into a rich lather for 1–2 minutes to activate toning pigments.

3. Rinse thoroughly with lukewarm water to reveal vibrant, cool-toned hair.

4. Follow with 12Reasons Purple Conditioner or Hair Mask for enhanced nourishment.

Pro Tips

• Leave shampoo on for 3–5 minutes for stronger toning on stubborn brassiness.
• Use 1–2 times weekly to maintain color without over-toning.
• Pair with 12 Reasons Purple Conditioner for optimal hydration and shine.
• For intense repair, alternate with 12 Reasons Hair Mask once a week.

Ingredients

Not provided.

*We make every effort to keep our ingredient lists accurate and up to date. However, formulations may be improved or adjusted over time, and slight variations can occur between regions due to local regulations. For the most accurate information, always refer to the ingredient list printed on your product packaging.

Frequently Asked Questions

Q. How often should I use 12 Reasons Purple Shampoo?

A. Use 1–2 times per week to neutralize brassiness, or as needed to maintain cool tones. Overuse may lead to over-toning.

Q. Can I use 12 Reasons Purple Shampoo on non-blonde hair?

A. It’s designed for blonde, grey, or highlighted hair. On other hair colors, it may not provide noticeable toning but will still cleanse and hydrate.

Q. Does this shampoo provide hydration for dry hair?

A. Yes, it’s formulated with nourishing ingredients to deeply hydrate and repair dry, damaged hair while maintaining color vibrancy.

Q. Can I pair 12 Reasons Purple Shampoo with other 12 Reasons products?

A. Absolutely. Use with 12Reasons Purple Conditioner for added hydration or 12Reasons Hair Mask for intensive repair and nourishment.

Q. Is 12 Reasons Purple Shampoo safe for color-treated hair?

A. Yes, it’s sulfate- and paraben-free, designed to protect and extend the life of color-treated hair.

Q. Will this shampoo leave a purple tint on my hair?

A. When used as directed, it neutralizes brassiness without leaving a purple tint. Follow instructions and rinse thoroughly.

Q. Can I use this shampoo daily?

A. For most users, 1–2 times weekly is sufficient. Daily use is safe but may lead to over-toning, especially on lighter hair.