Product Details

Purple Shampoo:

This sulfate-free shampoo effectively neutralizes yellow and brassy tones in blonde, grey, and highlighted hair while gently cleansing. Infused with powerful purple pigments, it restores vibrancy and delivers rich nourishment without stripping natural oils. The lightweight formula detangles, eliminates product buildup, and smooths frizz, providing brilliant shine and improved manageability. It nurtures dry, damaged hair, ensuring strands are left healthy, vibrant, and exquisitely soft.

Purple Conditioner:

A nourishing conditioner that continues toning blonde, grey, and highlighted hair by targeting unwanted yellow tones while providing intense hydration. Its lightweight formula detangles instantly, smooths the cuticle, and enhances colour longevity without weighing hair down. Enriched with moisturizing ingredients, it repairs dry, damaged strands, reduces frizz, and adds glossy shine, leaving hair silky, manageable, and vibrant between salon visits.

Key Benefits

• Neutralizes yellow and brassy tones for vibrant, cool-toned hair
• Deeply hydrates and nourishes dry, damaged strands
• Detangles and smooths frizz for enhanced manageability
• Adds brilliant shine and protects colour from fading
• Eliminates product buildup without stripping natural oils
• Sulfate-free, paraben-free, and vegan for gentle care
• Formulated in Australia for premium quality

Suitable For

• Blonde, grey, or highlighted hair prone to brassiness
• Colour-treated or chemically processed hair
• Dry, damaged, or frizzy hair needing hydration and tone correction
• All hair types seeking lightweight, nourishing care

Directions For Use

Purple Shampoo:

1. Wet hair thoroughly with lukewarm water.

2. Apply a small amount of Purple Shampoo to the scalp and hair, focusing on brassy areas.

3. Massage gently to create a lather and leave on for 1-3 minutes for toning.

4. Rinse thoroughly with cool water to enhance shine.

Purple Conditioner:

1. After shampooing, apply Purple Conditioner to wet hair, focusing on mid-lengths to ends.

2. Gently massage through strands for even distribution.

3. Leave on for 2-5 minutes to allow toning and hydration.

4. Rinse thoroughly with cool water for optimal results.

Pro Tips

• Start with a 1-2 minute shampoo processing time to avoid over-toning, adjusting as needed.
• Use gloves to prevent temporary staining of hands or nails.
• Pair with 12 Reasons Marula Oil Serum for added smoothness and shine.
• Alternate with 12 Reasons Marula Oil Shampoo and Conditioner for balanced hydration.

Ingredients

See individual products for a list of ingredients.

*We make every effort to keep our ingredient lists accurate and up to date. However, formulations may be improved or adjusted over time, and slight variations can occur between regions due to local regulations. For the most accurate information, always refer to the ingredient list printed on your product packaging.

Frequently Asked Questions

Q. How often should I use the 12 Reasons Purple Shampoo and Conditioner Bundle?

A. Use 1-3 times weekly to neutralize brassiness and maintain vibrant tones, adjusting based on toning needs.

Q. Is the 12 Reasons Purple Shampoo and Conditioner Bundle safe for colour-treated hair?

A. Yes, both products are colour-safe and help preserve vibrancy while nourishing hair.

Q. Can the 12 Reasons Purple Shampoo and Conditioner Bundle be used with other 12 Reasons products?

A. Absolutely, pair with 12 Reasons Marula Oil Serum or Mask for enhanced hydration and smoothness.

Q. Will the 12 Reasons Purple Shampoo and Conditioner Bundle dry out my hair?

A. No, the nourishing formulas hydrate and repair while toning, leaving hair soft and shiny.

Q. Is the 12 Reasons Purple Shampoo and Conditioner Bundle suitable for grey hair?

A. Yes, it’s ideal for grey hair, eliminating yellow tones for a bright, silver finish.

Q. How long should I leave the 12 Reasons Purple Shampoo on my hair?

A. Leave on for 1-3 minutes, or up to 5 minutes for intense toning, then rinse thoroughly.

Q. Can I use the 12 Reasons Purple Shampoo and Conditioner Bundle on fine hair?

A. Yes, the lightweight formulas tone and hydrate without weighing down fine or thin hair.

Q. Can I use the 12 Reasons Purple Shampoo and Conditioner Bundle right after bleaching?

A. Wait 48-72 hours post-bleaching to allow the hair cuticle to stabilize before using for best results.