Product Details

12 Reasons Keratin Shampoo is a restorative cleanser designed to gently cleanse and strengthen damaged, over-processed hair. Infused with hydrolysed keratin, rich in amino acids, it fortifies hair strands, reducing breakage and enhancing resilience. Macadamia and avocado oils hydrate, restore softness, and add brilliant shine, transforming dull, brittle hair into smooth, healthy-looking locks.

This colour-safe, vegan-friendly shampoo eliminates product build-up, controls frizz, and nourishes without weighing hair down. Free from parabens and sulphates, it’s ideal for all hair types, particularly dry or chemically treated hair. Designed in Australia, 12 Reasons Keratin Shampoo delivers professional-grade cleansing and nourishment, leaving hair manageable, vibrant, and exquisitely healthy.

Key Benefits

• Gently cleanses while strengthening damaged hair
• Reduces breakage with hydrolysed keratin and amino acids
• Hydrates and softens with macadamia and avocado oils
• Adds shine and controls frizz for smooth results
• Safe for coloured and chemically treated hair
• Vegan, cruelty-free, and free from parabens and sulphates

Suitable For

• Damaged, dry, or over-processed hair
• Coloured and chemically treated hair
• All hair types needing gentle cleansing and repair
• Frizz-prone hair seeking smooth, manageable results

Directions For Use

1. Wet hair thoroughly with lukewarm water.

2. Apply a small amount of 12 Reasons Keratin Shampoo and massage into a lather.

3. Focus on the scalp and work through to the ends.

4. Rinse thoroughly and follow with 12 Reasons Keratin Conditioner or Keratin Mask.

Pro Tips

• Use a small amount for fine hair; increase slightly for thicker or longer hair.
• Pair with 12 Reasons Keratin Conditioner for daily repair or Keratin Mask for intensive treatment.
• For best results, use lukewarm water to avoid stripping natural oils.
• Follow with 12 Reasons Creative Styling Creme for added smoothness and styling.

Ingredients

Water, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Hydrolysed Keratin, Macadamia Ternifolia Seed Oil, Persea Gratissima (Avocado) Oil, Hydrolysed Corn Protein, Hydrolysed Soy Protein, Hydrolysed Wheat Protein, Polyquaternium-10, Glycerin, Phenoxyethanol, Chlorphenesin, Disodium EDTA, Fragrance (Parfum).

*We make every effort to keep our ingredient lists accurate and up to date. However, formulations may be improved or adjusted over time, and slight variations can occur between regions due to local regulations. For the most accurate information, always refer to the ingredient list printed on your product packaging.

Frequently Asked Questions

Q. Is 12 Reasons Keratin Shampoo suitable for all hair types?

A. Yes, it’s ideal for all hair types, especially damaged, dry, or chemically treated hair needing gentle cleansing and repair.

Q. Can 12 Reasons Keratin Shampoo be used on colour-treated hair?

A. Yes, it’s colour-safe, preserving vibrancy while nourishing and strengthening hair.

Q. How does 12 Reasons Keratin Shampoo work with other 12 Reasons products?

A. It pairs perfectly with 12 Reasons Keratin Conditioner or Keratin Mask for enhanced repair, or Creative Styling Creme for smooth styling.

Q. How often should I use 12 Reasons Keratin Shampoo?

A. Use daily or as needed for gentle cleansing, repair, and hydration of damaged hair.

Q. Does 12 Reasons Keratin Shampoo help with frizz?

A. Yes, it smooths hair and reduces frizz, especially when paired with 12 Reasons Keratin Conditioner or Serum.

Q. Is 12 Reasons Keratin Shampoo vegan and cruelty-free?

A. Yes, it’s 100% vegan, cruelty-free, and formulated without parabens or sulphates.

Q. Will 12 Reasons Keratin Shampoo strip my hair of natural oils?

A. No, its gentle, sulphate-free formula cleanses without stripping, preserving hair’s natural moisture.

Q. Can 12 Reasons Keratin Shampoo remove product build-up?

A. Yes, it effectively eliminates build-up while nourishing and protecting hair.