Product Details

Theorie Purple Sage Brightening Shampoo:

Theorie Purple Sage Brightening Shampoo is professionally formulated to neutralise brassy, yellow tones while infusing hair with keratin, sage extract, helichrysum extract and grapeseed oil to strengthen, smooth and revitalise blonde and silver hair, restoring bounce and luminous shine.

Key Benefits

• Brightens and enhances blonde and silver tones.
• Neutralises brassy and yellow hues.
• Strengthens and smooths hair with keratin.
• Revitalises texture and adds bounce.
• Infuses hair with nourishing sage and grapeseed oils.

Suitable For

• Blonde and silver hair types.
• Colour-treated or highlighted hair.
• Dull, brassy or damaged hair.

Directions For Use

1. Wet hair thoroughly.

2. Apply a generous amount of shampoo and massage into a rich lather.

3. Rinse thoroughly and repeat if desired.

4. For optimal results, follow with Purple Sage Brightening Conditioner and adjust frequency based on discoloration.

Pro Tips

• Use 1-2 times weekly to maintain tone without over-drying.
• Leave on for 2-3 minutes before rinsing for extra toning effect.
• Pair with purple toner or leave-in spray for enhanced brightness between washes.

Ingredients

Ingredients not provided.

*We make every effort to keep our ingredient lists accurate and up to date. However, formulations may be improved or adjusted over time, and slight variations can occur between regions due to local regulations. For the most accurate information, always refer to the ingredient list printed on your product packaging.

Frequently Asked Questions

Q. How often should I use Theorie Purple Sage Brightening Shampoo?

A. For most hair types, use 1-2 times per week to maintain tone and prevent brassiness without over-drying.

Q. Can Theorie Purple Sage Brightening Shampoo be used on platinum blonde and grey hair?

A. Yes, it's formulated to brighten and neutralise brassy tones on all shades of blonde and silver hair.

Q. Will this shampoo work with other items in the Purple Sage range?

A. Absolutely. For best results, pair it with the Purple Sage Brightening Conditioner and leave-in treatment.

Q. Does Theorie Purple Sage Brightening Shampoo strip natural hair colour?

A. No, it gently neutralises unwanted tones without stripping hair colour or compromising moisture balance.

Q. Is this shampoo safe for damaged or chemically treated hair?

A. Yes, the keratin and nourishing oils help strengthen and repair even compromised hair strands.

Q. How long will a 400ml bottle last?

A. Depending on frequency of use, a 400ml bottle can last approximately 2-3 months when used 1-2 times weekly.