Product Details

Pureology Hydrate Softening Treatment:

Pureology Hydrate Softening Treatment is formulated to soften all hair textures and instantly repair rough, dry strands. Almond Oil fills gaps in the hair cuticle to repair breakage, while Shea Butter seals in moisture for ultimate softness and shine.

Key Benefits

• Deeply nourishes and softens extra-dry hair
• Repairs breakage and strengthens strands
• Seals in moisture for long-lasting hydration
• Enhances natural shine and smoothness
• Vegan, zero-sulphate formula with a warm, spicy scent

Suitable For

• Extra-dry, brittle hair
• Damaged or chemically treated hair
• All hair textures seeking deep hydration

Directions For Use

1. After shampooing, squeeze out excess water and apply a quarter-sized amount to mid-lengths and ends.

2. Gently massage through hair to distribute evenly.

3. Leave on damp hair for 5 minutes for a standard treatment or up to 20 minutes on dry hair for an intense mask.

4. Rinse thoroughly and style as usual. Use weekly for best results.

Pro Tips

• For a deeper treatment, apply on dry hair and cover with a warm towel.
• Pair with Pureology Hydrate Shampoo and Conditioner for optimal results.
• Use a wide-tooth comb to distribute the mask evenly.

Ingredients

Aqua / Water / Eau, Cetearyl Alcohol, Dimethicone, Glycerin, Behentrimonium Chloride, Parfum / Fragrance, Amodimethicone, Cetrimonium Chloride, Phenoxyethanol, Isopropyl Alcohol, Prunus Amygdalus Dulcis Oil / Sweet Almond Oil, Tocopheryl Acetate, Butyrospermum Parkii Butter / Shea Butter, Lactic Acid, Butylene Glycol, Dilauryl Thiodipropionate, Linalool, Caramel, Helianthus Annuus Seed Extract / Sunflower Seed Extract, Limonene, Alpha-isomethyl Ionone, Citronellol, Geraniol, Benzophenone-4, Ci 17200 / Red 33, Citric Acid.

*We make every effort to keep our ingredient lists accurate and up to date. However, formulations may be improved or adjusted over time, and slight variations can occur between regions due to local regulations. For the most accurate information, always refer to the ingredient list printed on your product packaging.

Frequently Asked Questions

Q. Can I use Pureology Hydrate Softening Treatment on coloured hair?

A. Yes, it's safe for colour-treated hair and helps to protect and maintain vibrancy while deeply conditioning strands.

Q. How often should I use Pureology Hydrate Softening Treatment?

A. Use once a week as an intensive treatment, or more frequently if your hair is extremely dry or damaged.

Q. Can I leave the mask on for longer than 5 minutes?

A. For a deeper treatment, apply on dry hair and leave for up to 20 minutes before rinsing for maximum repair.

Q. Is Pureology Hydrate Softening Treatment vegan and sulphate-free?

A. Yes, this formula is 100% vegan and contains no sulphates, making it gentle on both hair and the environment.

Q. Will the scent of the Hydrate Softening Treatment last in my hair?

A. The warm, spicy blend of cardamom, cedarwood and sandalwood leaves a subtle, long-lasting fragrance.

Q. Can I combine this treatment with other products in the Hydrate range?

A. It's designed to pair seamlessly with Pureology Hydrate Shampoo and Conditioner for optimal hydration and repair.