Product Details

milk_shake Icy Blonde Shampoo:

Formulated with a unique black pigment complex, this shampoo gently cleanses while neutralising brassy yellow tones in very light or platinum blonde hair. It prolongs cool, ashy and silver hues for a refreshed look. Free from SLES and parabens, it's designed to deliver delicate ash tones without over-drying. Not recommended for grey or white hair.

Key Benefits

• Neutralises yellow and brassy tones
• Enhances cool ash tones in light blonde and platinum hair
• Prolongs silver and grey effects
• Gentle, SLES and paraben-free formula
• Helps maintain colour vibrancy and shine

Suitable For

• Very light blonde and platinum hair
• Blonde hair prone to yellow or brassy tones
• Those looking to maintain cool ash and silver hues

Directions For Use

1. Wet hair thoroughly and apply a generous amount of milk_shake Icy Blonde Shampoo.

2. Work into a rich lather, focusing on lengths and ends.

3. Leave on hair for 3-5 minutes to allow pigments to neutralise brassiness, then rinse thoroughly.

4. For best results, follow with milk_shake Icy Blonde Conditioner.

Pro Tips

• For deeper tone correction, leave shampoo on for an additional 2 minutes.
• Use once or twice weekly to avoid over-toning.
• Alternate with a gentle shampoo to maintain natural colour balance.

Ingredients

Aqua (Water), Ammonium Lauryl Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Disodium Laureth Sulfosuccinate, Glycerin, Glycol Distearate, Laureth-4, PEG-8 Dimethicone, Parfum (Fragrance), Oryza Sativa (Rice) Bran Oil, Helianthus Annuus (Sunflower) Seed Extract, Vitis Vinifera (Grape) Seed Oil, Guar Hydroxypropyltrimonium Chloride, Hydrolyzed Milk Protein, Sodium Benzoate, Methylchloroisothiazolinone, Methylisothiazolinone, Magnesium Nitrate, Magnesium Chloride, Butylene Glycol, Hydrolyzed Quinoa, Soy Amino Acids, Wheat Amino Acids, Arginine HCl, Serine, Threonine, Sodium Hydroxide, Ethylhexyl Methoxycinnamate, Acid Violet 43, CI 77266 (nano) (Black 2), Diethylamino Hydroxybenzoyl Hexyl Benzoate, PVP, Dicaprylyl Ether, Decyl Glucoside, Glyceryl Oleate.

*We make every effort to keep our ingredient lists accurate and up to date. However, formulations may be improved or adjusted over time, and slight variations can occur between regions due to local regulations. For the most accurate information, always refer to the ingredient list printed on your product packaging.

Frequently Asked Questions

Q. How often should I use milk_shake Icy Blonde Shampoo?

A. Use 1-2 times weekly or as needed to neutralise brassy tones without over-toning your hair.

Q. Can milk_shake Icy Blonde Shampoo be used on natural blonde hair?

A. Yes, it's safe for natural light blonde shades, though it's not recommended for grey or white hair.

Q. Will this shampoo dry out my hair?

A. Formulated with conditioning agents and free from SLES and parabens, it cleanses gently without overdrying.

Q. Can I leave the shampoo on longer to intensify toning?

A. Yes, you can leave it on for an extra 2-3 minutes, but monitor to avoid excessive toning or a greyish hue.

Q. Is milk_shake Icy Blonde Shampoo compatible with other products in the Icy Blonde range?

A. For optimal results, use alongside the matching milk_shake Icy Blonde Conditioner and other treatments in the range.

Q. Does it work on highlighted or balayage hair?

A. It helps neutralise brassy tones in highlights and balayage, though results may vary depending on hair porosity.