Product Details

L'Oréal Professionnel Tecni.Art Flex BlowDry Cream is a professional multi-benefit styling cream that combines powerful heat protection up to 230°C with flexible, long-lasting hold and anti-frizz discipline. This lightweight yet nourishing formula smooths the hair fibre, boosts softness and shine, and maintains a natural, touchable movement without stiffness or crunch.

Perfect for everyday blow-drying and heat styling, Flex BlowDry Cream protects against damage from high temperatures while controlling humidity and flyaways for a polished, salon-quality result that stays flawless throughout the day. Suitable for all hair types, it leaves hair feeling conditioned, manageable and radiant.

Key Benefits

• Heat protection up to 230°C 
• Flexible, long-lasting hold with natural movement
• Anti-frizz and humidity resistance all day
• Deeply nourishes and enhances softness & shine
• Lightweight formula – no stiffness or residue
• Ideal for blow-drying and heat styling tools
• Suitable for all hair types and lengths

Suitable For

• All hair types – fine, normal, thick, straight, wavy or curly
• Frequent use of blow-dryers, straighteners and curling irons
• Those wanting a soft, shiny, disciplined finish with movement
• Colour-treated and sensitised hair needing protection

Directions For Use

1. After shampooing and conditioning, towel-dry hair gently until damp.

2. Apply a small amount of L'Oréal Tecni.Art Flex BlowDry Cream into your palms.

3. Distribute evenly through mid-lengths and ends, focusing on the most damaged or frizzy areas.

4. Blow-dry with a brush for a smooth finish or use heat tools as desired – no need to rinse.

Pro Tips

• Start with less product – you can always add more. A little goes a long way.
• For extra volume, apply at the roots and blow-dry upside down.
• Use on second-day hair to refresh and reactivate the style.

Ingredients

AQUA / WATER / EAU • PARAFFINUM LIQUIDUM / MINERAL OIL / HUILE MINERALE • CETEARYL ALCOHOL • PVP • PROPYLENE GLYCOL • CETYL ESTERS • BEHENTRIMONIUM CHLORIDE • PHENOXYETHANOL • ISOPROPYL ALCOHOL • HYDROXYPROPYL GUAR • PARFUM / FRAGRANCE • CHLORHEXIDINE DIGLUCONATE • LINALOOL • BENZYL SALICYLATE • LIMONENE • BENZYL ALCOHOL • HEXYL CINNAMAL • CITRONELLOL • ALPHA-ISOMETHYL IONONE (F.I.L. Z70014505/1)

*We make every effort to keep our ingredient lists accurate and up to date. However, formulations may be improved or adjusted over time, and slight variations can occur between regions due to local regulations. For the most accurate information, always refer to the ingredient list printed on your product packaging.

Frequently Asked Questions

Q. Does L'Oréal Tecni.Art Flex BlowDry Cream provide heat protection?

A. Yes, it protects hair from heat up to 230°C, making it perfect for blow-drying, straightening, and curling.

Q. Can I use L'Oréal Tecni.Art Flex BlowDry Cream on dry hair?

A. It’s designed for damp hair before blow-drying, but you can use a tiny amount on dry hair to tame flyaways and refresh the style.

Q. Will L'Oréal Tecni.Art Flex BlowDry Cream make my hair feel stiff or crunchy?

A. No, it provides flexible hold with natural movement and a soft, touchable finish.

Q. Is L'Oréal Tecni.Art Flex BlowDry Cream suitable for curly hair?

A. Absolutely – it protects curls during diffuser drying and helps reduce frizz while keeping bounce and definition.

Q. How much L'Oréal Tecni.Art Flex BlowDry Cream should I use?

A. Start with a hazelnut-sized amount for medium-length hair. Adjust according to hair length and thickness – less is more.

Q. Is L'Oréal Tecni.Art Flex BlowDry Cream safe for colour-treated hair?

A. Yes, it’s completely safe and helps protect colour from heat damage while adding shine.