Product Details

Joico InnerJoi Strengthen Shampoo:

Formulated with 90% naturally-derived surfactants, this gentle cleanser lifts away impurities and build-up while producing a rich, cushiony lather. It fortifies strands from root to tip, improving elasticity without the use of SLS/SLES sulphates, and is certified cruelty-free.

Key Benefits

• Gently cleanses and removes impurities
• Strengthens and improves hair elasticity
• 90% naturally-derived ingredients
• Sulphate-free formula for gentle care
• Certified cruelty-free

Suitable For

• Weakened or brittle hair
• Tired, stressed strands
• Anyone seeking gentle strengthening

Directions For Use

1. Wet hair thoroughly.

2. Apply a small amount of shampoo to scalp and lengths.

3. Massage to a rich lather, then rinse completely.

4. For best results, follow with Joico InnerJoi Strengthen Conditioner or Masque.

Pro Tips

• Use lukewarm water to protect hair cuticles.
• Leave shampoo in hair for 1-2 minutes for deeper nourishment.
• Pair with InnerJoi Strengthen Conditioner or Masque for enhanced results.

Ingredients

Aqua (Water, Eau), Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Decyl Glucoside, Sodium Methyl 2-Sulfolaurate, PEG-120 Methyl Glucose Trioleate, Betaine, Glycerin, Lauryl Glucoside, Phenoxyethanol, Parfum (Fragrance), Sodium Benzoate, Sclerotium Gum, Citric Acid, Disodium 2-Sulfolaurate, Dioleoylethyl Hydroxyethylmonium Methosulfate, Guar Hydroxypropyltrimonium Chloride, Sodium Gluconate, Panthenol, Propanediol, Propylene Glycol, Cocos Nucifera (Coconut) Oil, Isoamyl Laurate, Crambe Abyssinica Seed Oil, Benzyl Alcohol, Ethylhexyl Olivate, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Hydrolyzed Jojoba Esters, Squalane, Methyl Oleate, Potassium Sorbate, Biotin, Sodium Hydroxide, Hexyl Cinnamal, Limonene, Alpha-Isomethyl Ionone.

*We make every effort to keep our ingredient lists accurate and up to date. However, formulations may be improved or adjusted over time, and slight variations can occur between regions due to local regulations. For the most accurate information, always refer to the ingredient list printed on your product packaging.

Frequently Asked Questions

Q. What does Joico InnerJoi Strengthen Shampoo do?

A. It gently cleanses to remove impurities while strengthening hair with 90% naturally-derived ingredients for improved elasticity and resilience.

Q. Is this shampoo safe for colour-treated hair?

A. Yes, the gentle, sulphate-free formula maintains colour vibrancy and is safe for all colour-treated hair.

Q. How often should I use Joico InnerJoi Strengthen Shampoo?

A. Use every 2-3 days or as needed based on hair type and scalp condition for optimal strength and cleanliness.

Q. Can I use other products from the InnerJoi range with this shampoo?

A. Absolutely-pair with InnerJoi Strengthen Conditioner or Masque to enhance nourishment and repair.

Q. Does it contain SLS or SLES sulphates?

A. No, the formula is completely free of SLS and SLES sulphates, ensuring a gentle, non-stripping cleanse.

Q. Will this shampoo help repair brittle or damaged hair?

A. It helps strengthen strands and reduce breakage over time; for intensive repair, use alongside the InnerJoi Masque.