Product Details

Joico Defy Damage Protective Shampoo:

Joico Defy Damage Protective Shampoo features SmartRelease Technology-a unique liposome delivery system that continuously releases rosehip oil, arginine and keratin to repair, strengthen and defend hair against daily styling damage. Its luxurious lather gently sloughs away dirt, impurities and build-up without roughing up the cuticle or stripping vibrant colour.

Key Benefits

• Strengthens and repairs damaged hair bonds
• Prolongs the vibrancy of colour-treated hair
• Gently cleanses and removes impurities without stripping
• Creates a rich, luxurious lather for a pampering experience
• Free of SLS/SLES sulfates for gentle yet effective cleansing

Suitable For

• Coloured or chemically treated hair
• Brittle, damaged or stressed hair
• All hair types seeking protection and shine

Directions For Use

1. Wet hair thoroughly and apply shampoo to the scalp.

2. Massage to work into a rich lather from roots to ends.

3. Rinse hair thoroughly and repeat if desired for deeper cleanse.

4. Follow with Joico Defy Damage Conditioner for optimal results.

Pro Tips

• Use lukewarm water to help dissolve impurities without drying hair
• Leave shampoo on for 1-2 minutes to boost repair benefits
• Combine with other Defy Damage products for a complete regimen

Ingredients

Water/aqua/eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Lauroamphoacetate, Lauryl Glucoside, Disodium Laureth Sulfosuccinate, Betaine, Phenoxyethanol, Sodium Lauryl Sulfoacetate, Dimethicone Propyl Pg-betaine, Arginine, Avena Sativa (Oat) Peptide, Phosphatidylcholine, Moringa Oleifera Seed Oil, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Arginine Hcl, Glycol Distearate, Guar Hydroxypropyltrimonium Chloride, Isostearamide Mipa, Polyquaternium-47, Citric Acid, Polyquaternium-7, Laureth-4, Peg-120 Methyl Glucose Dioleate, Dimethicone Peg-8 Meadowfoamate, Peg-4 Laurate, Quaternium-80, Methyl Gluceth-10, Methoxy Peg/ppg-7/3 Aminopropyl Dimethicone, Tetrasodium Edta, Glyceryl Laurate, Tocopherol, Rosa Canina Fruit Oil, Dipropylene Glycol, C10-40 Isoalkylamidopropylethyldimonium Ethosulfate, Sodium Hydroxide, Benzoic Acid, Benzyl Alcohol, Dehydroacetic Acid, Methylchloroisothiazolinone, Methylisothiazolinone, Sodium Benzoate, Iodopropynyl Butylcarbamate, Citronellol, Fragrance/parfum.

*We make every effort to keep our ingredient lists accurate and up to date. However, formulations may be improved or adjusted over time, and slight variations can occur between regions due to local regulations. For the most accurate information, always refer to the ingredient list printed on your product packaging.

Frequently Asked Questions

Q. Can I use Joico Defy Damage Protective Shampoo on colour-treated hair?

A. Yes. This shampoo is designed to prolong colour vibrancy while gently cleansing and repairing bonds, making it ideal for both fresh and faded colour.

Q. How often should I use Joico Defy Damage Protective Shampoo?

A. Use with every wash to maintain hair strength and colour longevity. Adjust frequency based on your hair's individual needs.

Q. Will Joico Defy Damage Protective Shampoo weigh down fine hair?

A. No. Its sulfate-free formula and lightweight lather cleanse without leaving residue, making it suitable for fine to thick hair types.

Q. Can I use this shampoo with other products in the Defy Damage range?

A. Absolutely. For optimal results, follow with Joico Defy Damage Conditioner and other Defy Damage treatments for complete bond repair.

Q. Does Joico Defy Damage Protective Shampoo remove build-up?

A. Yes. The shampoo's gentle yet effective surfactants slough away dirt, product build-up and impurities without roughing the cuticle.

Q. Is Joico Defy Damage Protective Shampoo cruelty-free?

A. Yes. Joico Defy Damage Protective Shampoo is PETA-certified Global Animal Testing-Free.