Product Details

Joico Colorful Anti-Fade Shampoo:

This sulfate-free formula harnesses Pomegranate fruit extract, rich in tannins and antioxidants, to protect colour vibrancy while gently removing daily dirt. SmartRelease Technology gradually delivers Rosehip Oil, Arginine and Keratin to repair, strengthen and shield hair, offering 3X greater resistance to breakage, instant shine and long-lasting intensity.

Key Benefits

• Free of SLS/SLES sulphates
• Gently cleanses colour-treated hair
• Fortifies hair for 3X greater resistance to breakage
• Instantly adds shine
• Certified PETA Global Animal Testing-Free

Suitable For

• Colour-treated hair
• Damaged or chemically processed hair
• All hair types seeking long-lasting vibrancy

Directions For Use

1. Apply to wet hair and massage into a gentle lather.

2. Rinse thoroughly.

3. For best results, follow with Joico Colorful Anti-Fade Conditioner.

4. Use daily or as needed to maintain colour vibrancy.

Pro Tips

• Pair with the Anti-Fade Conditioner to lock in moisture and colour.
• Use cool water when rinsing to further minimise colour bleeding.
• Include a weekly colour-protecting mask for extra nourishment.

Ingredients

Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Lauroamphoacetate, Lauryl Glucoside, Disodium Laureth Sulfosuccinate, Betaine, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Rosa Canina Fruit Oil, Phosphatidylcholine, Camellia Sinensis Seed Oil, Arginine HCl, Punica Granatum Extract, Sodium Lauryl Sulfoacetate, Dimethicone Propyl PG-Betaine, Glycol Distearate, Guar Hydroxypropyltrimonium Chloride, Isostearamide MIPA, Polyquaternium-47, Citric Acid, Polyquaternium-7, Laureth-4, PEG-120 Methyl Glucose Dioleate, Dimethicone PEG-8 Meadowfoamate, PEG-4 Laurate, Quaternium-80, Methyl Gluceth-10, Methoxy PEG/PPG-7/3 Aminopropyl Dimethicone, Propylene Glycol, Glyceryl Laurate, Tetrasodium EDTA, Iodopropynyl Butylcarbamate, Phenoxyethanol, Benzoic Acid, Dehydroacetic Acid, Methylchloroisothiazolinone, Methylisothiazolinone, Sodium Benzoate, Sodium Hydroxide, Hydroxycitronellal, Linalool, Fragrance/Parfum.

*We make every effort to keep our ingredient lists accurate and up to date. However, formulations may be improved or adjusted over time, and slight variations can occur between regions due to local regulations. For the most accurate information, always refer to the ingredient list printed on your product packaging.

Frequently Asked Questions

Q. Can I use Joico Colorful Anti-Fade Shampoo on all colour-treated hair types?

A. Yes, this shampoo is formulated to gently cleanse and protect all types of colour-treated hair, from highlights to bold single-process colours.

Q. How often should I use Joico Colorful Anti-Fade Shampoo?

A. For best results, use daily or as needed to maintain clarity, strength and vibrancy of your colour.

Q. Is Joico Colorful Anti-Fade Shampoo safe for chemically treated or highlighted hair?

A. Absolutely. Its gentle, sulfate-free formula is designed specifically to support and extend the life of chemically treated, highlighted or fashion colours.

Q. Can I use this shampoo with other products in the Joico Colourful range?

A. Yes, it pairs perfectly with Joico Colorful Anti-Fade Conditioner and masks in the same range for a complete colour-defence routine.

Q. Does Joico Colorful Anti-Fade Shampoo contain sulphates?

A. No, it is free of SLS and SLES sulphates, ensuring a gentle cleanse without stripping colour.

Q. Will this shampoo weigh my hair down?

A. No, its lightweight formulation cleanses and protects without leaving hair heavy or greasy.