Product Details

Joico Color Balance Blue Shampoo is a specialised toning shampoo designed to kick brass to the curb and keep brunette, dark brown, and black hair beautifully cool and vibrant. This blue-pigmented formula instantly neutralises orange and brassy tones while delivering noticeable shine, smoothness, and over 2X stronger hair when used with the matching conditioner.

Powered by SmartRelease Technology, it continuously delivers Rosehip Oil, Arginine, and Keratin to repair and protect hair from daily styling damage. Green Tea Extract and UV absorbers help fight colour fade, while the gentle yet effective cleansing base leaves hair soft, static-free, and full of life.

Perfect for maintaining rich, cool brunette tones without the harshness of traditional toning shampoos.

Key Benefits

• Instantly neutralises orange & brassy tones in brunette hair
• Long-lasting results for up to 12 washes
• Boosts shine and smoothness
• Over 2X stronger hair* when used with Color Balance Blue Conditioner
• Controls static and flyaways
• Paraben-free and PETA Certified cruelty-free
• Strengthens, repairs, and protects with SmartRelease Technology

Suitable For

• Brunette, dark brown, and black hair prone to brassiness
• Colour-treated and highlighted brunette hair
• All hair types and textures looking to maintain cool tones
• Anyone wanting a toning shampoo that also strengthens hair

Directions For Use

1. Apply Joico Color Balance Blue Shampoo to wet hair and massage into a rich lather.

2. Leave on the hair for 3–5 minutes to allow the blue pigments to neutralise brassy tones.

3. Rinse thoroughly. For best results, follow with Color Balance Blue Conditioner.

4. Use 2–3 times per week, alternating with your regular shampoo.

Pro Tips

• The longer you leave it on (up to 5 minutes), the stronger the toning effect.
• Use after swimming or sun exposure to quickly correct brassiness.
• Pair with Joico Color Balance Blue Conditioner for maximum tone correction and repair.
• Can be used as a weekly toning treatment for extra brass control.

Ingredients

water/aqua/eau, sodium laureth sulfate, cocamidopropyl betaine, cocamide mea, ammonium laureth sulfate, glycol stearate, laurdimonium hydroxypropyl hydrolyzed keratin, arginine hcl, phosphatidylcholine, rosa canina fruit oil, camellia sinensis leaf extract, panthenol, polyquaternium-47, polyamide-2, ethylhexyl methoxycinnamate, ethylhexyl salicylate, sodium chloride, peg-7 glyceryl cocoate, disodium edta, citric acid, guar hydroxypropyltrimonium chloride, amodimethicone, c11-15 pareth-7, laureth-9, glycerin, trideceth-12, butylene glycol, sodium hydroxide, phenoxyethanol, sodium benzoate, sorbic acid, salicylic acid, benzyl alcohol, limonene, linalool, amyl cinnamal, fragrance/parfum, blue 1 (ci 42090)

*We make every effort to keep our ingredient lists accurate and up to date. However, formulations may be improved or adjusted over time, and slight variations can occur between regions due to local regulations. For the most accurate information, always refer to the ingredient list printed on your product packaging.

Frequently Asked Questions

Q. How does Joico Color Balance Blue Shampoo remove brassiness?

A. The blue pigments directly attach to the hair and instantly neutralise orange and yellow tones, restoring cool brunette shades.

Q. How often should I use Joico Color Balance Blue Shampoo?

A. Use 2–3 times per week, alternating with your regular shampoo to maintain tone without over-toning.

Q. Can I leave Joico Color Balance Blue Shampoo on longer for more toning?

A. Yes. Leaving it on for the full 3–5 minutes (or up to 5 minutes) delivers stronger neutralisation of brassy tones.

Q. Is Joico Color Balance Blue Shampoo suitable for all hair types?

A. Yes. It is effective on straight, wavy, curly, and coily textures and works especially well on colour-treated brunette hair.

Q. Will Joico Color Balance Blue Shampoo dry out my hair?

A. No. Thanks to SmartRelease Technology and conditioning ingredients, it actually strengthens and smooths hair while toning.

Q. Can I use Joico Color Balance Blue Shampoo with other Joico products?

A. Absolutely. It pairs perfectly with Color Balance Blue Conditioner and other Joico colour-protecting products for best results.

Q. Is Joico Color Balance Blue Shampoo safe for daily use?

A. It is best used 2–3 times per week. Daily use is not recommended as it may over-tone darker brunettes.

Q. Does Joico Color Balance Blue Shampoo provide UV protection?

A. Yes. It contains Green Tea Extract and UV absorbers to help fight colour fade and tonal shifts caused by sun exposure.