Product Details

Joico Blonde Life Brightening Shampoo:

After rinsing, hair feels soft and smooth as exotic oils and fortified ingredients detangle and hydrate. SmartRelease Technology continuously releases keratin, arginine and rosehip oil to repair, strengthen and protect blonde hair from daily styling.

Key Benefits

• Gently cleanses with rich, sulfate-free lather
• Free of SLE/SLES sulfates for gentle cleansing
• Adds softness and smoothness to strands
• Helps maintain bright, vibrant blonde tones
• Certified PETA Global Animal Testing-Free

Suitable For

• Blonde and lightened hair
• Colour-treated hair
• Dry, brittle or damaged hair

Directions For Use

1. Wet hair thoroughly.

2. Apply a generous amount of shampoo and massage into a rich lather.

3. Rinse thoroughly and repeat if necessary.

4. Follow with Blonde Life Brightening Conditioner for optimal results.

Pro Tips

• Leave on for 1-2 minutes for an extra brightness boost.
• Use every second wash to prevent over-cleansing.
• Pair with the Blonde Life Mask once a week for deep hydration.

Ingredients

Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Isopropylamine Dodecylbenzenesulfonate, Cocamide MIPA, Decyl Glucoside, Glycol Stearate, Glyceryl Caprylate/Caprate, Phenoxyethanol, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Rosa Canina Fruit Oil, Calophyllum Inophyllum Seed Oil, Cocos Nucifera (Coconut) Oil, Arginine HCl, Gardenia Taitensis Flower Extract, Sorbitol, Divinyldimethicone/Dimethicone Copolymer, Bis-Cetearyl Amodimethicone, Polyquaternium-10, PEG-150 Distearate, Citric Acid, Silicone Quaternium-16, Tetrasodium Glutamate Diacetate, PEG-4 Laurate, Amodimethicone, PEG-90M, Ceteareth-7, Ceteareth-25, C12-13 Pareth-23, C12-13 Pareth-3, Undeceth-11, Butyloctanol, C11-15 Pareth-7, Undeceth-5, Laureth-9, Glycerin, Trideceth-12, Phosphatidylcholine, Benzyl Alcohol, Iodopropynyl Butylcarbamate, Methylchloroisothiazolinone, Methylisothiazolinone, Salicylic Acid, Sorbic Acid, Sodium Hydroxide, Limonene, Geraniol, Fragrance/Parfum.

*We make every effort to keep our ingredient lists accurate and up to date. However, formulations may be improved or adjusted over time, and slight variations can occur between regions due to local regulations. For the most accurate information, always refer to the ingredient list printed on your product packaging.

Frequently Asked Questions

Q. Is Joico Blonde Life Brightening Shampoo safe for daily use?

A. Yes, its sulfate-free formula gently cleanses hair and can be used daily without stripping moisture or brightness.

Q. Will Joico Blonde Life Brightening Shampoo remove brassiness?

A. While it's not a purple shampoo, its rich formula helps keep blonde tones clear and vibrant with regular use.

Q. Can I use this shampoo on highlighted or balayage hair?

A. Absolutely. It's formulated to brighten and protect all types of blonde and colour-treated hair, including highlights and balayage.

Q. Does Joico Blonde Life Brightening Shampoo work on natural blonde hair?

A. Yes, it enhances natural blonde tones, adding shine and hydration without altering the natural colour.

Q. Can I use other products from the Joico Blonde Life range with this shampoo?

A. For best results, pair it with the Blonde Life Conditioner, Mask or Oil to maintain brightness, hydration and strength.

Q. Is Joico Blonde Life Brightening Shampoo suitable for sensitive scalps?

A. Its gentle, sulfate-free formula is designed to minimise irritation, but always patch-test if you have a very sensitive scalp.