Product Details

Fudge Everyday Clean Blonde Damage Rewind Shampoo:

This gentle daily shampoo gradually removes yellow tones from blonde hair while OPTI-PLEX technology rewinds and reconstructs damage caused by chemical treatments and heat styling. It maintains salon-fresh colour and comes in a 100% recyclable bottle.

Key Benefits

• Gradually neutralises yellow and brassy tones
• Repairs and strengthens chemically treated hair
• Maintains vibrant blonde colour with every wash
• OPTI-PLEX technology reconstructs hair fibres
• Eco-friendly 100% recyclable packaging

Suitable For

• Natural, highlighted or bleached blonde hair
• Chemically treated or damaged blonde hair
• Those looking to maintain brightness and tone daily

Directions For Use

1. Wet hair thoroughly with warm water.

2. Apply a coin-sized amount to scalp and massage through to ends.

3. Leave on for 2-3 minutes to activate the toning and repair action.

4. Rinse thoroughly and follow with your favourite conditioner.

Pro Tips

• Use regularly to prevent brassiness build-up.
• Pair with Fudge Clean Blonde Conditioner for optimal results.
• Rinse with cool water to seal the cuticle and boost shine.

Ingredients

Aqua (Water), Sodium Lauroyl Methyl Isethionate, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Lauryl Glucoside, PEG-120 Methyl Glucose Dioleate, Glycerin, Glyceryl Caprylate/Caprate, Glycol Distearate, Parfum (Fragrance), Sodium Chloride, Citric Acid, Guar Hydroxypropyltrimonium Chloride, Disodium EDTA, Sodium Benzoate, Pentylene Glycol, Polysilicone-15, Potassium Sorbate, Hexyl Cinnamal, Polyquaternium-7, Limonene, Silicone Quaternium-22, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Alpha-Isomethyl Ionone, Coumarin, Linalool, Dipropylene Gycol, Polyglyceryl-3 Caprate, Phenoxyethanol, Citronellol, Palmitamidopropyltrimonium Chloride, Propylene Glycol, CI 60730 (Ext. Violet 2).

*We make every effort to keep our ingredient lists accurate and up to date. However, formulations may be improved or adjusted over time, and slight variations can occur between regions due to local regulations. For the most accurate information, always refer to the ingredient list printed on your product packaging.

Frequently Asked Questions

Q. How often should I use Fudge Everyday Clean Blonde Damage Rewind Shampoo?

A. You can use this shampoo daily as it's formulated for gentle toning and repair without over-drying your hair.

Q. Can I leave the shampoo on longer to boost toning?

A. Yes, you can leave it on for up to 5 minutes for extra toning, but avoid exceeding this to prevent slight purple tinting.

Q. Is this shampoo suitable for all blonde shades?

A. Absolutely. It works on natural, highlighted, and bleached blonde hair to maintain brightness and control brassiness.

Q. Will this shampoo dry out my hair?

A. No, the gentle surfactants and hydrating ingredients like glycerin help cleanse without stripping moisture. Follow with conditioner for extra hydration.

Q. Can I use it alongside other Fudge colour care products?

A. Yes, for best results use with Fudge Clean Blonde Conditioner and treatments to enhance toning and repair benefits.

Q. Is the packaging really recyclable?

A. Yes, the bottle and cap are made from 100% recyclable materials. Please recycle responsibly.