Product Details

DE LORENZO Novafusion Cherry Red is a specialized shampoo formulated to enhance and intensify vibrant red-violet tones in colored or natural hair. Featuring a sulfate-free cleansing system derived from coconut fatty acids and paraben-free preservatives, it gently cleanses while preserving color vibrancy. Infused with botanical extracts of Australian Kakadu Plum and Birch to nourish and boost color depth, and organic Rooibos extract for UV protection, this shampoo ensures long-lasting, radiant results with a healthy shine.

Ideal for red or violet-toned hair, this Australian-made, cruelty-free shampoo is perfect for maintaining bold, vibrant color while protecting against fading and environmental damage. Suitable for all hair types, it delivers a glossy, salon-quality finish.

Key Benefits

• Enhances vibrant red-violet tones in colored or natural hair
• Gently cleanses with sulfate-free coconut-derived system
• Nourishes with Kakadu Plum and Birch extracts
• Protects against UV damage with organic Rooibos extract
• Boosts shine and maintains color vibrancy
• Cruelty-free, paraben-free, and sulfate-free

Suitable For

• Red or violet-toned colored or natural hair
• Color-treated or chemically processed hair
• All hair types needing gentle cleansing and color enhancement
• Daily or weekly use to maintain vibrant tones

Directions For Use

1. Wet hair thoroughly with lukewarm water.

2. Apply a small amount of DE LORENZO Novafusion Cherry Red to scalp and hair.

3. Massage gently to create a lather, focusing on roots and lengths.

4. Rinse thoroughly with cool water to enhance shine and seal color.

Pro Tips

• Use 2-3 times weekly to maintain vibrant red-violet tones, alternating with a neutral shampoo.
• Pair with DE LORENZO Instant Rejuven8 Conditioner for enhanced color protection and hydration.
• For deeper color deposit, leave on for 1-2 minutes before rinsing.

Ingredients

Ingredients not provided.

*We make every effort to keep our ingredient lists accurate and up to date. However, formulations may be improved or adjusted over time, and slight variations can occur between regions due to local regulations. For the most accurate information, always refer to the ingredient list printed on your product packaging.

Frequently Asked Questions

Q. Can DE LORENZO Novafusion Cherry Red be used on all hair types?

A. Yes, it’s suitable for all hair types, especially red or violet-toned colored or natural hair.

Q. Is DE LORENZO Novafusion Cherry Red safe for color-treated hair?

A. Yes, its sulfate-free formula protects and enhances color vibrancy without stripping.

Q. How often should I use DE LORENZO Novafusion Cherry Red?

A. Use 2-3 times weekly to maintain vibrant tones, alternating with a gentle shampoo.

Q. Does DE LORENZO Novafusion Cherry Red provide UV protection?

A. Yes, organic Rooibos extract shields hair from UV rays to prevent fading.

Q. How does DE LORENZO Novafusion Cherry Red work with other DE LORENZO products?

A. It pairs well with DE LORENZO Instant Rejuven8 Conditioner or Elements Afterglow Shine Spray for added gloss.

Q. Can DE LORENZO Novafusion Cherry Red be used on non-colored hair?

A. Yes, it enhances natural red-violet tones and provides gentle cleansing for all shades.

Q. Will DE LORENZO Novafusion Cherry Red dry out my hair?

A. No, its coconut-derived system hydrates while cleansing, leaving hair soft and vibrant.