Product Details

ALURAM Styling Cream is a lightweight, versatile styling cream that enhances texture, adds buildable body, and defines curls for all hair types. Infused with Marula Oil and Black Cumin, it delivers amino and fatty acids to nourish hair, seal in moisture, and promote a healthy, natural shine. This cream provides soft, flexible hold, smooths flyaways, and offers thermal protection, making it perfect for blowouts or air-dried styles.

Committed to clean beauty, ALURAM Styling Cream is vegan, sulfate-free, gluten-free, paraben-free, and cruelty-free, ensuring safety for color-treated hair and eco-conscious consumers. Ideal for sculpting natural looks or polished styles, it enhances manageability without stiffness. Pair with ALURAM Moisture Shampoo or Shine Serum for a complete, radiant styling routine.

Key Benefits

• Adds definition, texture, and buildable body with soft hold
• Nourishes with Marula Oil and Black Cumin for healthy shine
• Smooths flyaways and defines curls for a polished look
• Provides thermal protection for blow-drying or heat styling
• Lightweight formula suitable for all hair types
• Vegan, sulfate-free, gluten-free, paraben-free, and cruelty-free
• Safe for color-treated and chemically processed hair

Suitable For

• All hair types, including straight, wavy, curly, and coily
• Hair needing texture, body, or curl definition
• Color-treated and chemically processed hair
• Those seeking clean, eco-friendly styling products

Directions For Use

1. Apply a small amount of ALURAM Styling Cream to damp or dry hair.

2. Work through from roots to ends, focusing on areas needing texture or definition.

3. Blow-dry for a voluminous style or air-dry for natural texture and curl enhancement.

4. Style as desired, adding more product for extra hold or definition if needed.

Pro Tips

• Use sparingly on fine hair to avoid buildup while still adding body.
• For curly hair, apply to damp hair and scrunch to enhance natural curls.
• Pair with ALURAM Shine Serum for extra gloss and frizz control.
• Apply to dry hair for touch-ups or to redefine texture between washes.

Ingredients

Ingredients not provided.

*We make every effort to keep our ingredient lists accurate and up to date. However, formulations may be improved or adjusted over time, and slight variations can occur between regions due to local regulations. For the most accurate information, always refer to the ingredient list printed on your product packaging.

Frequently Asked Questions

Q. Is ALURAM Styling Cream suitable for all hair types?

A. Yes, its lightweight formula enhances texture and body for straight, wavy, curly, and coily hair without weighing it down.

Q. Does ALURAM Styling Cream provide heat protection?

A. Yes, it offers thermal protection, making it ideal for blow-drying or heat styling.

Q. Can ALURAM Styling Cream be used with other ALURAM products?

A. Absolutely, it pairs well with ALURAM Moisture Shampoo or Shine Serum for enhanced hydration, shine, and styling control.

Q. Will ALURAM Styling Cream make my hair feel stiff?

A. No, it provides soft, flexible hold that maintains natural movement and manageability.

Q. How does ALURAM Styling Cream help with curl definition?

A. It enhances curl shape and smooths flyaways, providing definition and shine for curly and coily hair types.

Q. Is ALURAM Styling Cream vegan and cruelty-free?

A. Yes, it’s 100% vegan, cruelty-free, and free from sulfates, parabens, and gluten, aligning with clean beauty standards.

Q. Can ALURAM Styling Cream be used on dry hair?

A. Yes, apply lightly to dry hair to redefine texture, add body, or tame flyaways between washes.

Q. Is ALURAM Styling Cream safe for color-treated hair?

A. Yes, it’s color-safe and nourishes hair to maintain vibrancy while styling.