Product Details

Aluram Purple Shampoo is a highly pigmented, toning shampoo that banishes brassy tones while enhancing brightness in blonde, grey, and white hair. Formulated with a coconut water base, it delivers nature’s finest hydration to nourish strands without stripping moisture. Infused with rose hip and biotin, this shampoo strengthens hair, boosts shine, and supports vibrant, long-lasting color.

Embodying clean beauty, Aluram Purple Shampoo is vegan, sulfate-free, gluten-free, paraben-free, and cruelty-free, making it safe for all hair types and the environment. Its plant-driven formula smooths hair, reduces dullness, and enhances highlights, leaving strands radiant and healthy. Pair with Aluram Purple Conditioner for optimal toning and hydration.

Key Benefits

• Neutralizes brassy tones in blonde, grey, and white hair
• Hydrates with coconut water to prevent dryness
• Strengthens and adds shine with rose hip and biotin
• Enhances color vibrancy and highlight clarity
• Safe for all hair types, including color-treated hair
• Vegan, sulfate-free, gluten-free, paraben-free, and cruelty-free

Suitable For

• Blonde, grey, and white hair prone to brassiness
• All hair types, including fine, medium, and coarse
• Color-treated and chemically processed hair
• Those seeking clean, eco-friendly haircare

Directions For Use

1. Wet hair thoroughly with lukewarm water.

2. Apply a generous amount of Aluram Purple Shampoo and massage into a lather.

3. Let sit for 2-5 minutes to neutralize brassiness, depending on desired toning intensity.

4. Rinse thoroughly and follow with Aluram Purple Conditioner for best results.

Pro Tips

• Start with a shorter leave-in time (1-2 minutes) for subtle toning and increase as needed.
• Use 1-2 times per week to maintain cool tones and prevent over-toning.
• Pair with Aluram Purple Conditioner to enhance toning and hydration.
• For extra nourishment, follow with Aluram Leave-In Conditioner to smooth and protect.

Ingredients

Ingredients not provided.

*We make every effort to keep our ingredient lists accurate and up to date. However, formulations may be improved or adjusted over time, and slight variations can occur between regions due to local regulations. For the most accurate information, always refer to the ingredient list printed on your product packaging.

Frequently Asked Questions

Q. How often should I use Aluram Purple Shampoo?

A. Use 1-2 times per week to maintain cool tones and prevent brassiness, adjusting based on your hair’s needs.

Q. Is Aluram Purple Shampoo safe for color-treated hair?

A. Yes, it’s sulfate-free and color-safe, designed to enhance and protect blonde, grey, and white hair.

Q. Can Aluram Purple Shampoo be used with other Aluram products?

A. Absolutely, pair it with Aluram Purple Conditioner for enhanced toning or Aluram Moisture Shampoo for added hydration on non-toning days.

Q. Will Aluram Purple Shampoo dry out my hair?

A. No, its coconut water base ensures hydration, keeping hair soft and nourished while toning.

Q. Can Aluram Purple Shampoo be used on non-blonde hair?

A. It’s formulated for blonde, grey, and white hair but can be used on other colors to enhance highlights, though results may vary.

Q. How long should I leave Aluram Purple Shampoo on my hair?

A. Leave it on for 2-5 minutes, starting with less time for subtle toning and increasing for stronger results.

Q. Is Aluram Purple Shampoo vegan and cruelty-free?

A. Yes, it’s 100% vegan, cruelty-free, and free from sulfates, parabens, and gluten, aligning with clean beauty standards.

Q. Can Aluram Purple Shampoo help with scalp health?

A. Its gentle, hydrating formula supports a healthy scalp, but for deeper nourishment, consider Aluram’s Moisture Shampoo for regular use.