Product Details

12 Reasons Keratin Shampoo is a sulfate-free, restorative cleanser crafted to repair and revitalize damaged, over-processed hair. Infused with hydrolysed keratin, rich in amino acids, it strengthens hair strands, reduces breakage, and enhances resilience. Macadamia and avocado oils deeply hydrate, restore softness, and impart a radiant shine, transforming dull, brittle hair into smooth, manageable locks.

Formulated in Australia, this vegan, cruelty-free shampoo offers gentle cleansing while delivering 12 transformative benefits, including frizz control, colour protection, and product build-up removal. Perfect for all hair types, especially dry or chemically treated hair, 12 Reasons Keratin Shampoo ensures salon-quality results with every wash, leaving hair healthy, vibrant, and easy to style.

Key Benefits

• Gently cleanses without stripping natural oils
• Strengthens hair with hydrolysed keratin and amino acids
• Hydrates and softens with macadamia and avocado oils
• Reduces frizz and enhances manageability
• Removes product build-up while protecting colour
• Adds brilliant shine for vibrant, healthy-looking hair
• Vegan, cruelty-free, sulfate-free, and paraben-free

Suitable For

• Damaged, dry, or over-processed hair
• Coloured and chemically treated hair
• All hair types needing gentle cleansing and repair
• Frizz-prone hair seeking smooth, manageable results

Directions For Use

1. Wet hair thoroughly with lukewarm water.

2. Apply a small amount of 12 Reasons Keratin Shampoo and massage into a rich lather.

3. Focus on the scalp and work through to the ends.

4. Rinse thoroughly and follow with 12 Reasons Keratin Conditioner or Keratin Mask.

Pro Tips

• Use a dime-sized amount for fine hair; increase slightly for thicker or longer hair.
• Pair with 12 Reasons Keratin Conditioner for daily repair or Keratin Mask for intensive treatment.
• Rinse with cool water to seal the cuticle and boost shine.
• Follow with 12 Reasons Keratin Serum for added frizz control and gloss.

Ingredients

Water, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Hydrolyzed Keratin, Macadamia Ternifolia Seed Oil, Persea Gratissima (Avocado) Oil, Hydrolyzed Corn Protein, Hydrolyzed Soy Protein, Hydrolyzed Wheat Protein, Glycerin, Sodium Chloride, Phenoxyethanol, Fragrance, Citric Acid, Disodium EDTA.

*We make every effort to keep our ingredient lists accurate and up to date. However, formulations may be improved or adjusted over time, and slight variations can occur between regions due to local regulations. For the most accurate information, always refer to the ingredient list printed on your product packaging.

Frequently Asked Questions

Q. Is 12 Reasons Keratin Shampoo safe for colour-treated hair?

A. Yes, 12 Reasons Keratin Shampoo is colour-safe, preserving vibrancy while repairing and nourishing hair.

Q. Can 12 Reasons Keratin Shampoo be used daily?

A. Yes, its gentle, sulfate-free formula is suitable for daily use without stripping natural oils.

Q. How does 12 Reasons Keratin Shampoo work with other 12 Reasons products?

A. It pairs perfectly with 12 Reasons Keratin Conditioner or Keratin Mask for repair, and Keratin Serum for added shine and frizz control.

Q. Does 12 Reasons Keratin Shampoo help with frizz?

A. Yes, it smooths hair and reduces frizz, especially when used with 12 Reasons Keratin Conditioner or Serum.

Q. Is 12 Reasons Keratin Shampoo vegan and cruelty-free?

A. Yes, it’s 100% vegan, cruelty-free, and free from sulfates and parabens.

Q. Will 12 Reasons Keratin Shampoo weigh down fine hair?

A. No, its lightweight formula cleanses and nourishes without adding weight, ideal for fine hair.

Q. Can 12 Reasons Keratin Shampoo remove product build-up?

A. Yes, it effectively removes build-up while maintaining hair’s moisture and strength.

Q. How often should I use 12 Reasons Keratin Shampoo?

A. Use 2–3 times weekly for optimal repair or daily for gentle cleansing and maintenance.