Product Details

12 Reasons Keratin Serum is a lightweight, high-performance treatment designed to smooth frizz, enhance shine, and repair damaged, over-processed hair. Infused with hydrolysed keratin, rich in amino acids, it strengthens hair strands, reducing breakage and improving resilience. Macadamia and avocado oils deeply hydrate, restore softness, and impart a brilliant, glossy finish, transforming dull hair into sleek, healthy-looking locks.

This colour-safe, vegan-friendly serum detangles, protects against humidity, and eliminates product build-up without weighing hair down. Free from parabens and sulphates, it’s ideal for all hair types, particularly dry, frizz-prone, or chemically treated hair. Designed in Australia, 12 Reasons Keratin Serum delivers salon-quality nourishment, leaving hair smooth, manageable, and radiantly shiny with every use.

Key Benefits

• Eliminates frizz and smooths hair for a polished look
• Strengthens and repairs with hydrolysed keratin
• Adds brilliant shine and softness with macadamia and avocado oils
• Lightweight formula won’t weigh hair down
• Safe for coloured and chemically treated hair
• Vegan, cruelty-free, and free from parabens and sulphates

Suitable For

• Frizz-prone, dry, or damaged hair
• Coloured and chemically treated hair
• All hair types needing smoothness, shine, and manageability
• Hair exposed to humidity or environmental stressors

Directions For Use

1. Dispense a small amount of 12 Reasons Keratin Serum (about the size of a 10c coin) into your palm.

2. Rub hands together to warm and evenly distribute the serum.

3. Apply to clean, damp, or dry hair, focusing on mid-lengths to ends.

4. Comb through for even distribution, then style as desired—air-dry or blow-dry.

Pro Tips

• Use sparingly on fine hair to avoid over-application; a little goes a long way.
• Pair with 12 Reasons Keratin Shampoo and Conditioner for enhanced repair and hydration.
• Apply to dry hair between washes to refresh shine and tame flyaways.
• For extra smoothness, combine with 12 Reasons Creative Styling Creme before styling.

Ingredients

Water, Cetearyl Alcohol, Behentrimonium Chloride, Hydrolysed Keratin, Macadamia Ternifolia Seed Oil, Persea Gratissima (Avocado) Oil, Hydrolysed Wheat Protein, Hydrolysed Soy Protein, Hydrolysed Corn Protein, Cetrimonium Chloride, Glycerin, Polyquaternium-10, Phenoxyethanol, Chlorphenesin, Disodium EDTA, Fragrance (Parfum).

*We make every effort to keep our ingredient lists accurate and up to date. However, formulations may be improved or adjusted over time, and slight variations can occur between regions due to local regulations. For the most accurate information, always refer to the ingredient list printed on your product packaging.

Frequently Asked Questions

Q. Can 12 Reasons Keratin Serum be used on all hair types?

A. Yes, it’s suitable for all hair types, especially frizz-prone, dry, or chemically treated hair needing smoothness and shine.

Q. Is 12 Reasons Keratin Serum safe for colour-treated hair?

A. Absolutely, it’s colour-safe and protects chemically treated hair while enhancing vibrancy.

Q. How does 12 Reasons Keratin Serum work with other 12 Reasons products?

A. It pairs perfectly with 12 Reasons Keratin Shampoo and Conditioner for repair, or 12 Reasons Curl Creme for defined, frizz-free curls.

Q. Can 12 Reasons Keratin Serum be applied to dry hair?

A. Yes, apply a small amount to dry hair to tame frizz, add shine, or refresh styles between washes.

Q. Does 12 Reasons Keratin Serum provide heat protection?

A. No, it focuses on frizz control and shine. Use a separate heat protectant for thermal styling.

Q. How often should I use 12 Reasons Keratin Serum?

A. Use daily or as needed on damp or dry hair for ongoing frizz control and shine.

Q. Will 12 Reasons Keratin Serum weigh my hair down?

A. No, its lightweight formula smooths and shines without heaviness, even on fine hair.

Q. Is 12 Reasons Keratin Serum vegan and cruelty-free?

A. Yes, it’s 100% vegan, cruelty-free, and formulated without parabens or sulphates.