THE BRAND: I’m Ed, founder of ed&i. ed&i has an ambitious and exciting life mission:
"To empower and inspire skin confidence for all women through a transformative skincare system."
I grew up with a passion for adventure and the outdoors. This translated into a love of sports, where I competed in athletics throughout my childhood, competing at a national and international level. However, throughout my childhood and adolescence, I suffered from severe face and body acne, which I still have to manage to this day. My personal struggle with my skin and body confidence is the driver behind what ed&i now stands for.
I set my mind to designing a transformative body care system designed to give every woman skin confidence.
ed&i body is a complete skincare system that stays true to ed&i’s trademark emphasis on high quality ingredients which are healthy, easy to apply and sophisticated. Our exclusive formulas will restore your skin’s natural feel and give you a youthful, radiance and healthy glow. It will leave you feeling like you just got back from the spa - freeing every woman to effortlessly embrace her most beautiful self.