Details:

Featuring Citric Acid, this shampoo contains a concentrated bonding care complex that reinforces weakened bonds within your hair to improve hair strength. This pH-balancing shampoo is specifically formulated with an acidic pH to defend against the negative effects of hair coloring, styling tools, and even water. The result? Hair that looks and feels healthy!

Key Benefits:
56% less breakage*
82% less visible split ends**
11x smoother hair***
pH balancing
For all hair types and textures
Ulimate repair, intense conditioning, and color fade protection
Citric Acid, an alpha hydroxy acid, which helps reinforce weakened bonds in the hair
* When used as a system of Acidic Bonding Concentrate Shampoo and Conditioner vs. non-conditioning shampoo (L’Oreal Product Test: Date: August 7, 2020)
** When used as a system of Acidic Bonding Concentrate Shampoo, Conditioner and Leave-In Treatment vs. non-conditioning shampoo (L’Oreal Product Test :Date: August 6, 2020)
***When used as a system of Acidic Bonding Concentrate Shampoo, Conditioner and Leave-In Treatment vs. non-conditioning shampoo (L’Oreal Product Test :Date: July 30th, 2020)

Directions for Use:

Use as a complete regimen with Acidic Bonding  Concentrate conditioner. Apply to wet hair, lather and rinse. Follow with Acidic Bonding Concentrate conditioner. In case of contact with eyes, rinse them immediately.