Product Details

L'Oreal SERIE EXPERT Chroma Creme Purple Shampoo:

L'Oreal SERIE EXPERT Chroma Creme Purple Shampoo uses violet pigments to neutralise unwanted yellow and warm undertones in blonde to platinum hair. Its rich, creamy texture gently cleanses while delivering intense nourishment without weighing strands down. Hair colour appears refreshed and radiant with up to three times more shine.

Key Benefits

• Neutralises yellow and warm tones
• Nourishes hair without weighing it down
• Gentle cleansing formula
• Enhances shine for radiant colour
• Helps maintain cool blonde shades

Suitable For

• Blonde to platinum hair
• Coloured hair needing tone correction
• Hair prone to brassy or yellow reflections

Directions For Use

1. Use two weeks after your salon colour, alternating with your regular shampoo once or twice a week.

2. Apply evenly to wet hair and emulsify thoroughly.

3. Leave on for 2-5 minutes, adjusting time based on desired neutralisation.

4. Rinse thoroughly until water runs clear. No conditioner is required after use.

Pro Tips

• For stronger toning, leave on closer to 5 minutes but no longer.
• Wear gloves to prevent staining your hands.
• Complement with a SERIE EXPERT conditioner for extra hydration.

Ingredients

Aqua/Water/Eau, Sodium Lauroyl Sarcosinate, Cocamide Mea, Glycerin, Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, Sodium C14-16 Olefin Sulfonate, Laureth-3, Dimethyl Isosorbide, Boswellia Carterii Oil, Euterpe Oleracea Fruit Extract, Panthenol, Anhydroxylitol, Calcium Gluconate, Carnosine, Gluconolactone.

*We make every effort to keep our ingredient lists accurate and up to date. However, formulations may be improved or adjusted over time, and slight variations can occur between regions due to local regulations. For the most accurate information, always refer to the ingredient list printed on your product packaging.

Frequently Asked Questions

Q. How often should I use the L'Oreal SERIE EXPERT Chroma Creme Purple Shampoo?

A. Use it from two weeks after your salon visit, alternating with your regular shampoo once or twice a week to maintain cool blonde tones without over-toning.

Q. Can I use this purple shampoo on coloured hair that isn't blonde?

A. While optimised for blonde to platinum hair, it can help neutralise warm tones on lightened or bleached hair. Results may vary on darker shades.

Q. Will the purple pigments leave my hair dry?

A. No. Its creamy formula gently cleanses while providing intense nourishment, leaving hair soft, vibrant and hydrated.

Q. Do I need to use a conditioner after this shampoo?

A. The shampoo is designed to condition hair on its own, so no follow-up conditioner is required. You may apply a matching SERIE EXPERT conditioner if extra hydration is desired.

Q. Can I combine this shampoo with other SERIE EXPERT products?

A. Yes, it works well with other SERIE EXPERT shampoos, conditioners and treatments to enhance care and maintain your ideal shade.

Q. How can I prevent staining my hands or towels?

A. Wear gloves during application and rinse hair thoroughly. Allow towels to dry before next use to avoid transfer of pigment.