Details:

The Theorie Helichrysum Nourishing Shampoo is an exclusive Theorie formula infused with helichrysum extract to deeply penetrate the hair shaft, moisturise and restore. Ideally suited to nourish dry, brittle or over processed tresses, this gentle yet effective cleanser helps nurture follicles and protect hair. After first use, hair is strengthened, renewed and luxurious.

Benefits:

• Helichrysum extract provides antioxidant benefits, helping to protect hair from UVA and UVB radiation, which degrades the natural proteins that occur in hair, such as keratin.
• Grape-seed oil is abundant in antioxidant vitamin E, which acts as a deep moisturizer for hair, helping to prevent breakage and increase shine.
• Plum-seed oil is rich in fatty acids, as well as vitamins A, C, and E, which help strengthen and protect strands from heat usage and free radical damage.
• Ginkgo biloba extract encourages an increase in blood flow, promoting hair health and shine.
• Keratin protein increases hydration, brightness, and softness of hair fibers, improving the state of both virgin and over-bleached hair.
• Theories Amino Complex is made up of amino acids that help rebuild and strengthen hair by supplying nutrients and oxygen to hair follicles.
• Protects color and keratin-treated hair

Directions for use:

• Apply liberally to wet hair, lather then rinse. For best results, use with Helichrysum Nourishing Conditioner.