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directions for use
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Ingredients
Cleaner Beaches. Better Beach hair.
Everything you love about beach hair, in a styling product. Clean¹, vegan² formula with genuine greed credentials.
Carbonwave, a public benefit start-up, has turned beached Sargassum seaweed into a resource, using it to create an exceptional, vegan cosmetic emulsifier. Together, we developed the world’s first HAIRPLAY Beach Style Creme by KMS, using upcycled seaweed – turning waste into something useful.
KMS HAIR is committed to reducing our environmental impact throughout the entire product lifecycle – it’s in our DNA – while still offering you impeccable performance. KMS HAIRPLAY Beach Style Creme fits right in. Our new limited edition is kind to the planet and lets you effortlessly create that just-back-from-the-beach look. It’s like an instant ocean breeze for your hair.
• Windswept airy texture
• Weightless hydration
• Touchable bold with 0 shine
• For all hair types and textures, straight to coily
Sustainability
• PETA approved Global Animal Test Policy
• No animal derived ingredients
• With upcycled seaweed
• Climate Partner CO2 compensated product – all KMS products are CO2 compensated
• Tube made with 48% recycled material (PCR). Reducing & recycling virgin plastic consumption decreases CO2 emissions significantly
1 – Formula free from: sulfates, silicones, PEG, mineral-oils;
2 – No animal derived ingredients
Apply the styling cream into towel-dried or dry hair for a windswept, airy texture. For all hair types & textures, straight to coily.
Water/Aqua/Eau, Hydrogenated Vegetable Oil, BisDiglyceryl Polyacyladipate-2, Cetearyl Alcohol, Hydroxypropyl Starch,
Ricinus Communis (Castor) Seed Oil, Sargassum Fluitans/Natans
Extract, Propanediol, Glyceryl Stearate SE, Calcium Sulfate, Xanthan
Gum, Sclerotium Gum, Hydroxyacetophenone,
Lactic Acid, Pentylene Glycol, Avena Sativa (Oat)
Kernel Oil, Moringa Oleifera Seed Oil, Ceteareth-30, Trilaureth-4 Phosphate, Sodium Benzoate, Fragrance/Parfum.
*Although we try our best to ensure this list of ingredients is accurate however there may be product upgrades from time to time, or slight variants between different regions based on local laws, meaning the only definitive ingredient list is that which is printed on the product packaging.
details
Cleaner Beaches. Better Beach hair.
Everything you love about beach hair, in a styling product. Clean¹, vegan² formula with genuine greed credentials.
Carbonwave, a public benefit start-up, has turned beached Sargassum seaweed into a resource, using it to create an exceptional, vegan cosmetic emulsifier. Together, we developed the world’s first HAIRPLAY Beach Style Creme by KMS, using upcycled seaweed – turning waste into something useful.
KMS HAIR is committed to reducing our environmental impact throughout the entire product lifecycle – it’s in our DNA – while still offering you impeccable performance. KMS HAIRPLAY Beach Style Creme fits right in. Our new limited edition is kind to the planet and lets you effortlessly create that just-back-from-the-beach look. It’s like an instant ocean breeze for your hair.
• Windswept airy texture
• Weightless hydration
• Touchable bold with 0 shine
• For all hair types and textures, straight to coily
Sustainability
• PETA approved Global Animal Test Policy
• No animal derived ingredients
• With upcycled seaweed
• Climate Partner CO2 compensated product – all KMS products are CO2 compensated
• Tube made with 48% recycled material (PCR). Reducing & recycling virgin plastic consumption decreases CO2 emissions significantly
1 – Formula free from: sulfates, silicones, PEG, mineral-oils;
2 – No animal derived ingredients
directions for use
Apply the styling cream into towel-dried or dry hair for a windswept, airy texture. For all hair types & textures, straight to coily.
Ingredients
Water/Aqua/Eau, Hydrogenated Vegetable Oil, BisDiglyceryl Polyacyladipate-2, Cetearyl Alcohol, Hydroxypropyl Starch,
Ricinus Communis (Castor) Seed Oil, Sargassum Fluitans/Natans
Extract, Propanediol, Glyceryl Stearate SE, Calcium Sulfate, Xanthan
Gum, Sclerotium Gum, Hydroxyacetophenone,
Lactic Acid, Pentylene Glycol, Avena Sativa (Oat)
Kernel Oil, Moringa Oleifera Seed Oil, Ceteareth-30, Trilaureth-4 Phosphate, Sodium Benzoate, Fragrance/Parfum.
*Although we try our best to ensure this list of ingredients is accurate however there may be product upgrades from time to time, or slight variants between different regions based on local laws, meaning the only definitive ingredient list is that which is printed on the product packaging.