Featuring SmartRelease Technology - Joico's one-of-a-kind liposome delivery system that packs a punch by continuously releasing a trifecta of healthy-hair ingredients - Rosehip Oil, Arginine, and Keratin - to help repair, strengthen, and protect hair from the cumulative effects of daily styling.

• Lather in lustrous, more resilient hair
• Formulated with damage seeking Keratin and Guajava Fruit Extract, this gentle shampoo helps fortify weak strands and prevent future damage*
• Unlike traditional shampoos that can strip away what little joi remains, this power-packed formula gives and gives, instantly improving elasticity, strength, and shine

Water/Aqua/Eau, Sodium Laureth Sulfate, Sodium Chloride, Cocamide MEA, Cocamidopropyl Betaine, PEG-3 Distearate, Disodium Laureth Sulfosuccinate, Hydrolyzed Keratin, Hydrolyzed Keratin PG-Propyl Methylsilanediol, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Arginine HCl, Phosphatidylcholine, Rosa Canina Fruit Oil, Aleurites Moluccanus Seed Oil, Psidium Guajava Fruit Extract, Aloe Barbadensis Leaf Juice, Oenothera Biennis (Evening Primrose) Oil, Tocopheryl Acetate, Sodium Hyaluronate, Glycolipids, Sodium Cocoamphoacetate, Guar Hydroxypropyltrimonium Chloride, Propoxytetramethyl Piperidinyl Dimethicone, Citric Acid, Trisodium Sulfosuccinate, Sodium Cocoyl Glutamate, Cetrimonium Chloride, C11-15 Pareth-7, Trideceth-6, Glycerin, Benzophenone-4, Thioctic Acid, Butyl Methoxydibenzoylmethane, Allantoin, Sodium Ascorbyl Phosphate, Tetrasodium Glutamate Diacetate, Sodium Hydroxide, Phenoxyethanol, Benzyl Alcohol, Sodium Benzoate, Fragrance/Parfum.
*Although we try our best to ensure this list of ingredients is accurate however there may be product upgrades from time to time, or slight variants between different regions based on local laws, meaning the only definitive ingredient list is that which is printed on the product packaging.