Product Details

DE LORENZO Novafusion Intense Ruby Red is a pigmented shampoo crafted to highlight redheads and add powerful deep red-violet tones to medium-dark brown hair, colored or natural. Its dual-action formula blends temporary and semi-permanent color for exceptional uptake, even results, and long-lasting vibrancy. Formulated with a sulfate-free cleansing system from coconut fatty acids and paraben-free preservatives, it gently cleanses while Australian Kakadu Plum and Birch extracts nourish and enhance color depth. Organic Rooibos extract provides UV protection to prevent fading.

Ideal for those seeking bold, ruby red hues, this Australian-made, cruelty-free shampoo protects against environmental damage, delivering glossy, vibrant hair for all hair types.

Key Benefits

• Enhances deep red-violet tones in redheads and brown hair
• Dual-action color ensures vibrant, long-lasting results
• Gently cleanses with sulfate-free coconut-derived system
• Nourishes with Kakadu Plum and Birch extracts
• Protects against UV damage with organic Rooibos extract
• Cruelty-free, paraben-free, and sulfate-free

Suitable For

• Red or medium-dark brown hair, colored or natural
• Color-treated or chemically processed hair
• All hair types needing vibrant red-violet enhancement
• Weekly use for bold, ruby-toned styles

Directions For Use

1. Wet hair thoroughly with lukewarm water.

2. Apply a small amount of DE LORENZO Novafusion Intense Ruby Red to scalp and hair.

3. Massage gently to create a lather and leave on for 1-5 minutes for desired intensity.

4. Rinse thoroughly with cool water and follow with DE LORENZO Novafusion Conditioner.

Pro Tips

• Leave on for up to 7 minutes for deeper ruby red tones, monitoring to avoid over-deposit.
• Pair with DE LORENZO Novafusion Conditioner for enhanced color protection and hydration.
• Use weekly, alternating with a neutral shampoo to maintain vibrant tones.

Ingredients

Ingredients not provided.

*We make every effort to keep our ingredient lists accurate and up to date. However, formulations may be improved or adjusted over time, and slight variations can occur between regions due to local regulations. For the most accurate information, always refer to the ingredient list printed on your product packaging.

Frequently Asked Questions

Q. Can DE LORENZO Novafusion Intense Ruby Red be used on all hair types?

A. Yes, it’s suitable for all hair types, especially red or medium-dark brown hair seeking ruby red tones.

Q. Is DE LORENZO Novafusion Intense Ruby Red safe for color-treated hair?

A. Yes, its sulfate-free formula protects color vibrancy and enhances red-violet tones.

Q. How often should I use DE LORENZO Novafusion Intense Ruby Red?

A. Use weekly to maintain vibrant ruby red tones, alternating with a gentle shampoo.

Q. Does DE LORENZO Novafusion Intense Ruby Red provide UV protection?

A. Yes, organic Rooibos extract shields hair from UV rays to prevent fading.

Q. How does DE LORENZO Novafusion Intense Ruby Red work with other DE LORENZO products?

A. It pairs well with DE LORENZO Novafusion Conditioner or Instant Rejuven8 The Ends for added nourishment.

Q. Can DE LORENZO Novafusion Intense Ruby Red be used on lighter hair?

A. It’s designed for red or brown hair but can gently cleanse lighter shades with minimal color deposit.

Q. Will DE LORENZO Novafusion Intense Ruby Red dry out my hair?

A. No, its coconut-derived system hydrates while cleansing, leaving hair soft and vibrant.