Product Details

12 Reasons Purple Conditioner is a premium toning conditioner crafted to eliminate unwanted yellow and brassy tones in blonde, grey, and highlighted hair. Infused with advanced colour-correcting pigments and nourishing ingredients, this luxurious formula delivers 12 transformative benefits, blending superior toning with intense hydration and repair.

This vegan-friendly, sulfate-free, and paraben-free conditioner gently cleanses residual impurities, detangles knots, and smooths the hair cuticle for enhanced manageability and shine. It protects colour vibrancy, reduces frizz, and restores strength to dry or over-processed hair without weighing it down. Formulated in Australia, it’s designed for daily use, offering professional-grade results to maintain salon-fresh colour and health between appointments.

Key Benefits

• Neutralizes yellow and brassy tones for a cooler, vibrant hue
• Deeply hydrates and nourishes dry, damaged hair
• Detangles knots for improved manageability
• Protects and extends colour longevity
• Reduces frizz and smooths the hair cuticle
• Removes product build-up without stripping natural oils
• Lightweight, non-greasy formula suitable for all hair types
• Vegan, sulfate-free, paraben-free, and cruelty-free

Suitable For

• Blonde, grey, silver, and highlighted hair
• Colour-treated or chemically processed hair
• Dry, damaged, or brittle hair needing repair and hydration
• Hair prone to brassiness or fading

Directions For Use

1. After cleansing with 12 Reasons Purple Shampoo, apply a generous amount to wet hair.

2. Work through mid-lengths to ends, targeting areas with brassiness.

3. Leave on for 3–5 minutes for subtle toning or up to 10 minutes for deeper correction.

4. Rinse thoroughly with cool water to seal the cuticle and enhance shine.

Pro Tips

• Use 2–3 times weekly to maintain ideal tone; adjust based on toning needs.
• Pair with 12 Reasons Purple Shampoo for amplified colour correction.
• Distribute with a wide-tooth comb for even application and smoother results.
• For fine hair, apply sparingly to avoid over-toning and rinse thoroughly.
• Store in a cool, dry place to preserve the formula’s potency.

Ingredients

Ingredients list not available. 

*We strive to keep ingredient lists accurate and up to date. Formulations may evolve, and regional variations may occur due to local regulations. For the most precise information, refer to the ingredient list on your product packaging.

Frequently Asked Questions

Q. How often should I use 12 Reasons Purple Conditioner?

A. Use 2–3 times per week to maintain desired tone. Adjust frequency based on hair colour and toning needs to avoid over-toning, which may lead to a purple tint.

Q. Can I use this conditioner without 12 Reasons Purple Shampoo?

A. Yes, it can be used alone for toning and conditioning, but pairing with 12 Reasons Purple Shampoo enhances colour correction and overall results.

Q. Is this conditioner suitable for natural grey or silver hair?

A. Absolutely, it neutralizes yellow undertones in natural grey or silver hair, enhancing clarity and vibrancy while providing deep hydration.

Q. How long should I leave the conditioner on?

A. For maintenance, leave on for 3–5 minutes. For intense toning, extend to 10 minutes. Perform a strand test to determine optimal timing for your hair.

Q. Is 12 Reasons Purple Conditioner safe for fine hair?

A. Yes, its lightweight formula hydrates and tones without weighing down fine hair. Apply sparingly and rinse thoroughly for best results.

Q. Can this conditioner be used on highlighted or balayage hair?

A. Yes, it’s ideal for highlighted or balayage hair, neutralizing brassiness and maintaining cool tones while repairing damage from colouring.

Q. Will this conditioner dry out my hair?

A. No, it’s formulated to deeply hydrate and nourish, leaving hair soft, manageable, and moisturized, even with frequent use.

Q. How is this different from a regular conditioner?

A. Unlike standard conditioners, 12 Reasons Purple Conditioner combines purple pigments to neutralize brassiness with premium conditioning ingredients for hydration, detangling, and colour protection in one step.

Q. Can it be used on non-blonde hair?

A. While safe for all hair types, it’s most effective on blonde, grey, or highlighted hair. On darker hair, it provides conditioning benefits but minimal toning.