De Lorenzo has always had an ethical approach to haircare. Our mission is to provide professional salons with the best quality, natural based haircare, manufactured in an environmentally responsible way. We use certified organic ingredients that are sustainably farmed and wild-harvested wherever possible. We strongly oppose animal testing, are CCF listed, and we don't use ingredients of animal origin.
NO ANIMAL INGREDIENTS OR TESTING
We strongly oppose animal testing and do not use this practice nor any animal derived ingredients in the manufacturing of our products. In the De Lorenzo studio, we conduct our own in-house evaluations on volunteer models who enjoy being part of the development process and seeing it evolve. De Lorenzo proudly supports Animals Australia.
VEGAN CERTIFIED PLANT BASED INGREDIENTS
All De Lorenzo products are vegan certified and accredited by Choose Cruelty Free (CCF), using plant based and certified organic ingredients that are sustainably farmed and wild harvested wherever possible.
We do not use any animal product or by-products, such as lanolin, keratin, beeswax or silk proteins. Our products are infused with aromatic botanical oils and native plants such as Wattle Seed and Kakadu Plum, all balanced to well suit the Australian climate.
100% AUSTRALIAN MADE & OWNED COMPANY
Today we remain as one of the few Australian made professional hair brands who create the products that are conceived, researched, developed, tested, manufactured and dispatched all under one roof in Sydney.
For decades De Lorenzo has set an example of environmental leadership. We continually look for opportunities to implement new processes and technologies. To reduce our footprint De Lorenzo is incorporating the highest component of recycled material in all of our packaging used, a logo is displayed on the packaging as to the recycled component being used.