In the beginning, Leen and Bertus, the creators of Rezuel started learning mens haircutting when they were just fourteen years old. With their love of classic barbering and the influences of rock n' roll, kustom kulture and its sub cultures, it was inevitable that one day the pair would open Schorem Haarsnijder en Barbier.
Schorem is a bit of a wordplay that gets lost in in translation, it means “scumbags”, “bad boys” in Dutch, but it is also the past tense form of “I shave him”, literally meaning “I shaved him”. The “Haarsnijder en Barbier” means Haircutter and Barber in Dutch.
Schorem is an old school men-only barbershop in the heart of the working class city of Rotterdam in Holland. The shop specialises in traditional, classic and signature haircuts, as well as, hot towel straight razor shaves. Schorem is trying to preserve a vanishing craft from a lost era of time.
Since it’s opening, Schorem has been frequented by greasers, rockers, bikers, psychobilly’s, inkslingers, skateboarder, kids, ruffians and other fine gentleman scumbags from every echelon of society. With more than fifty years of barbering and grooming experience these Rotterdam Barbers have now formulated pomades worthy of their exacting standards. As old school barbers they dug deep into the history of pomades to formulate what they believe are the world’s finest; Reuzel.
Reuzel is born
Reuzel is the Dutch word for lard and is a wink to a past when pomades were made from animal fats and fragranced with apples. The word pomade actually comes from the French word pomme, meaning apple.
Reuzel grease in the green can is a beeswax based, medium hold pomade. It’s as sticky as honey and will pomp up or slick down every classic or signature barbershop haircut. The traditional pomme fragrance has been spiced up with a little peppermint.
Reuzel pomade in the red can is a water based, high shine pomade with a subtle scent of cola. Reuzel pomade rinses out easily but holds hair like super glue and shines like a fresh coat of paint on your favourite vintage car.