Product Details

Wella Ultimate Color Shampoo is a gentle, scalp-soothing formula designed specifically for colour-treated hair. It cleanses without stripping, helping to minimise colour fade while effectively removing colour-distorting metals that can cause brassiness and dullness.

Enriched with Glycine and Panthenol (Vitamin B5), this shampoo moisturises hair from the inside, leaving it soft, revitalised and full of vibrancy. The lightweight formula soothes the scalp and improves comfort after the very first wash.

Perfect for maintaining salon-fresh colour at home, Wella Ultimate Color Shampoo delivers beautiful results with regular use as part of the Ultimate Color regimen.

Key Benefits

• Gently cleanses while minimising colour fade
• Detoxes hair from colour-distorting metals
• Soothes and comforts the scalp
• Moisturises and revitalises hair from the first wash
• Helps maintain colour vibrancy for up to 10 weeks
• 73% of users noticed improved scalp comfort after first use
• Ideal for daily use on colour-treated hair

Suitable For

• Colour-treated and highlighted hair
• Hair exposed to hard water or metal buildup
• Anyone wanting to maintain vibrant salon colour
• Sensitive or uncomfortable scalps
• All hair types seeking gentle cleansing and moisture

Directions For Use

1. Apply Wella Ultimate Color Shampoo to damp hair and scalp.

2. Gently massage to create a rich lather.

3. Rinse thoroughly and repeat if desired.

4. Follow with Wella Ultimate Color Conditioner or Miracle Leave-in Mask for best results.

Pro Tips

• Use 2–3 times per week as part of the full Ultimate Color regimen for maximum colour protection.
• Great for swimmers or those in hard water areas to help remove metal deposits.
• Pair with Wella Ultimate Color Conditioner to lock in moisture and colour.
• For best results, leave on the scalp for 1–2 minutes before rinsing.

Ingredients

WATER, SODIUM COCOYL METHYL ISETHIONATE, COCAMIDOPROPYL BETAINE, SODIUM METHYL OLEOYL TAURATE, SODIUM LAUROYL SARCOSINATE, PARFUM/FRAGRANCE, PANTHENOL, SODIUM BENZOATE, SODIUM CHLORIDE, POLYQUATERNIUM-10, CITRIC ACID, ALLANTOIN, GLYCINE, SODIUM CITRATE, SODIUM COCOATE, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, EDTA, GLYCERYL OLEATE, ALOE BARBADENSIS LEAF JUICE, TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES, MALIC ACID, LINALOOL, LIMONENE, HYDROXYCITRONELLAL, VANILLIN, LINALYL ACETATE, HISTIDINE, COUMARIN, CITRUS AURANTIUM PEEL OIL, OLEIC ACID, SQUALANE, ASCORBIC ACID, POTASSIUM SORBATE, SODIUM SULFITE, LECITHIN, ASCORBYL PALMITATE, TOCOPHEROL, HYDROGENATED PALM GLYCERIDES CITRATE, SODIUM XYLENESULFONATE.

*We make every effort to keep our ingredient lists accurate and up to date. However, formulations may be improved or adjusted over time, and slight variations can occur between regions due to local regulations. For the most accurate information, always refer to the ingredient list printed on your product packaging.

Frequently Asked Questions

Q. Does Wella Ultimate Color Shampoo help prevent colour fade?

A. Yes. It is specially formulated to gently cleanse and minimise colour fade compared to non-conditioning shampoos.

Q. What does detoxing from metals mean?

A. It helps remove copper and other metals from hard water that can cause brassiness and dull colour in hair.

Q. Is Wella Ultimate Color Shampoo suitable for sensitive scalps?

A. Yes. It soothes the scalp and 73% of users noticed improved scalp comfort after the first use.

Q. Can I use this shampoo daily?

A. Yes. Its gentle formula is ideal for daily or frequent use on colour-treated hair.

Q. Does it contain sulfates?

A. No. It is sulfate-free and uses gentle cleansing agents.

Q. How long will my colour last with this shampoo?

A. With regular use of the full Ultimate Color regimen, it helps maintain vibrancy for up to 10 weeks.

Q. Is Wella Ultimate Color Shampoo good for all hair types?

A. Yes. It is suitable for all hair types, especially colour-treated and highlighted hair.