Product Details

Joico Colorful Glow Beyond Anti-Fade Serum:

This serum uses Camellia Oil and Pomegranate Fruit Extract to boost shine and protect hair colour from UV fading. Joico's SmartRelease Technology delivers Rosehip Oil, Arginine and Keratin over time to help repair, strengthen and safeguard hair against styling damage and pollution, while instantly increasing gloss and reducing frizz for smooth, vibrant results.

Key Benefits

• Helps prevent colour fading in sun and UV exposure
• Instantly boosts shine and gloss
• Enhances vibrancy and brightness of coloured hair
• Smooths frizz for sleek, manageable hair
• Protects hair from environmental pollutants

Suitable For

• Coloured or highlighted hair
• Dry, dull hair in need of shine
• All hair types seeking colour protection

Directions For Use

1. Apply 1-2 pumps to damp or dry hair, focusing on mid-lengths and ends.

2. Distribute evenly with a comb or your fingers.

3. Style hair as usual, blow-dry or air-dry.

4. Reapply on dry hair between washes to refresh shine and vibrancy.

Pro Tips

• Use daily or as needed for extra protection and shine.
• Layer with Joico shampoo and conditioner from the Colorful Glow range for optimal results.
• Store away from direct sunlight to preserve formula integrity.

Ingredients

Cyclopentasiloxane, Dimethicone, Ethylhexyl Methoxycinnamate, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Phosphatidylcholine, Rosa Canina Fruit Oil, Camellia Sinensis Seed Oil, Arginine Hcl, Punica Granatum Extract, Butyl Methoxydibenzoylmethane, Tocopheryl Acetate, Propylene Glycol, Hydroxycitronellal, Linalool, Fragrance/parfum.geraniol, Fragrance/parfum.

*We make every effort to keep our ingredient lists accurate and up to date. However, formulations may be improved or adjusted over time, and slight variations can occur between regions due to local regulations. For the most accurate information, always refer to the ingredient list printed on your product packaging.

Frequently Asked Questions

Q. How does Joico Colorful Glow Beyond Anti-Fade Serum protect hair colour?

A. It uses UV absorbers Ethylhexyl Methoxycinnamate and Butyl Methoxydibenzoylmethane along with rich oils and SmartRelease Technology to shield hair from fading and environmental damage.

Q. Can I use this serum on dry or damp hair?

A. Yes. The formula is designed to work on both damp and dry hair. Simply apply 1-2 pumps to mid-lengths and ends before styling or to refresh shine after styling.

Q. Will this serum weigh my hair down?

A. No. The lightweight silicone-based formula adds gloss and manageability without heaviness, leaving hair soft, smooth and bouncy.

Q. Can I layer the Anti-Fade Serum with other Joico Colorful Glow products?

A. Absolutely. For best results, use this serum with the Joico Colorful Glow shampoo and conditioner to prolong vibrancy and shine.

Q. How often should I apply the Anti-Fade Serum?

A. Use daily or as needed with each styling session. You can also reapply on dry hair between washes to boost colour and gloss.

Q. Is the product cruelty-free?

A. Yes. Joico Colorful Glow Beyond Anti-Fade Serum is certified PETA Global Animal Testing-Free.